Disneyland Press Release on the Innoventions Dream Home
This Disneyland Press Release shows a few more details on the new Innoventions Dream Home:
Disneyland Resort Reaches Agreement with Microsoft, HP, Life/ware and Taylor Morrison on Innoventions Dream Home.
Guests to experience cutting-edge technology in a simple, fun and interactive environment.
ANAHEIM, Calif., Feb 13, 2008 — The Disneyland Resort today announced a five-year alliance with Microsoft, HP, Life/ware and home builder Taylor Morrison to showcase integrated digital technologies for the home in the immersive, story-telling experiences for which Disney is known. The alliance includes the design and development of the new Innoventions Dream Home attraction, a 5,000+ sq. ft. home belonging to the fictional Elias family, scheduled to open in May in Tomorrowland at the Disneyland Resort.
Keeping with Walt’s vision of bringing cutting-edge and inspiring ideas to Tomorrowland, the Innoventions Dream Home will introduce Disneyland guests to newly available technology from the participating companies that will enhance their lives today, while providing them a glimpse of the emerging digital advances they may find in their homes in the future. The attraction will provide guests with a “high-tech, high-touch” opportunity to experience technology in an entertaining, low-risk environment showing them how the power of technology can connect them to the people and things they care most about.
“We’re thrilled that Disney has chosen Microsoft to bring digital entertainment to life at Disneyland,” said Joe Belfiore, Corporate Vice President, Entertainment and Devices eHome Division at Microsoft. “Together, we’re showcasing innovative technology that is both attainable and inspiring, offering park guests the opportunity to see, touch and feel digital home experiences in a simple, fun and interactive environment.”
“This exciting alliance gives each of our partners a forum to inspire our guests’ imaginations and motivate them to incorporate and enjoy the new technologies that are available today,” said Ed Grier, president of Disneyland Resort. “Consistent with the Disney heritage of growth through innovation, the Innoventions Dream Home is just another example of how we are committed to investing in and developing exciting projects that keep our guests returning again.”
The technology companies will showcase a wide range of technologies and products in the exhibit, including the latest in mobile phones, PCs, digital music and gaming. The Innoventions Dream Home demonstrates how home technology can be simple, intuitive and fun while helping guests understand how to seamlessly interconnect their home, the surrounding community and the world, helping consumers stay closer to the people, places and entertainment that are most important to them. The alliances also help ensure that the Innoventions Dream Home remains on the forefront of technology with the newest devices and products as part of the exhibit.
Guests will actively engage in this experience as they help members of the fictional Elias family prepare for a trip to World Soccer Championships in China, where their son is competing. Elias family members rotate throughout the house, randomly interacting with guests in the various rooms. Upon exiting the house, guests can learn more about the companies that collaborated to create the Innoventions Dream House, exploring the technologies for themselves first-hand.
The notion of a Dream Home has deep roots at the Disneyland Resort. Walt Disney was fascinated with the concept of a futuristic home and he introduced concepts at World’s Fairs that led to the first “House of Tomorrow” exhibit in Disneyland (1967). Those early versions featured modern conveniences for housewives, but the story line always focused on progress that led to a better way of living. In 1998, Disneyland opened Innoventions, an interactive pavilion featuring what was then considered breakthrough technology: voice-activated computers, high-definition TVs, smart-cars and satellite broadcasting.
The intent was not to predict the future, but to let people play with emerging technologies and imagine how those technologies might enhance everyday life. The precursors to the Dream Home enabled people of all ages to experiment with interactive devices, games and exhibits, demonstrating both the fun and the significance of modern innovations.
Now comes the Dream Home, a convergence of five companies and their fascination with technology. The combination of Disney’s strong storytelling heritage, cutting-edge technology expertise from Microsoft, HP and Life/ware, and Taylor Morrison’s talent for building an environment that will bring it to life, will inspire Disneyland guests’ imaginations for years to come.
PARTNERS’ QUOTES
HP – Carlos Montalvo, Vice President, Managed Home Division, Personal Systems Group
“The Disney Innoventions Dream Home will bring to life HP’s vision of consumers living a connected, high-definition lifestyle, demonstrating how simple it is today to control where and when you enjoy your digital content. As a driver of the emerging ‘Connected Entertainment’ market, HP is delivering on the promise of making connected entertainment an integral part of everyday life.”
Life/ware – Seale Moorer, Founder and CEO of Life/ware
“Life/ware is honored to be a part of the ongoing legacy of Tomorrowland,” said Seale Moorer, Founder and CEO of Life/ware. “The Innoventions Dream Home may seem futuristic to many Disneyland guests, but in fact, adding Life/ware entertainment and automation technology to products many people already own will bring this experience much closer to home than ever before. We’re thrilled to work with Disney and our partners to help people see how they can enhance their digital lifestyles now and in the future.”
Microsoft- Joe Belfiore, Corporate Vice President, Entertainment and Devices eHome Division
“Microsoft technologies touch the lives of 1 billion people, giving us an unparalleled opportunity – and perhaps responsibility – to help people understand the products and services that can enrich their lives. With millions of visitors to Disneyland every year, being a part of Innoventions Dream Home is one way to reach people and fulfill that role.”
“By visiting the Innoventions Dream Home at Disneyland, people can see, touch and feel the latest and greatest Microsoft technologies that will inspire them to try out new technologies in their own homes as well as better understand what’s available today.”Taylor-Morrison – Sheryl Palmer, CEO
On participating:
— “Taylor Morrison has a rich heritage of building homes that become a meaningful part of our customers’ lives. To be able to participate in a project that carries the Disney name on it is a tremendous compliment to the hard work of our staff through the years.”
— “Much like our partners, Taylor Morrison has a legacy of being an innovator in its field. We’re excited to apply our extensive design and construction expertise to the Innoventions Dream Home and feel fortunate to be the exclusive provider of this pioneering technology package when it’s brought to market.”
On the home’s design:
— “In designing the Innoventions Dream Home, we approached the project in much the same way as we have the wide range of homes we’ve built through the years – by drawing on our company’s experience, imagination and old-fashioned ingenuity.”
— “Being an industry leader takes determination, inventiveness and a dedication to being bold when the situation calls for it. Like Walt Disney and our Innoventions Dream Home partners, these traits have served to transform Taylor Morrison into the dominant market leader it has become over the years.”
On the partnership:
— “We feel very fortunate to be partnering with our fellow Innoventions Dream Home collaborators in this five-year alliance with Disney to bring the latest in cutting-edge technology and home design to Disneyland Resort guests.”
— “Walt Disney was fond of saying that his company ‘all started because of a mouse.’ For Taylor Morrison, it all started with a house, built by a 16-year-old visionary, Frank Taylor.”