Disney’s Virtual Magic Kingdom Closes

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Disney’s closure of its Virtual Magic Kingdom is met with continued protests by players of the popular online game.

In 2005, the free game was part of the 50th Anniversary celebration of the opening of Disneyland. The Virtual Magic Kingdom quickly attracted fans who have spent the past two and a half years accumulating points to get objects for their virtual rooms. While it does have adult fans, it is especially popular among children.

When the game shut down, all elements of the Virtual Magic Kingdom disappeared. While Disney is claiming that the VMK was always intended to have a short run, it is believed that money is the main motivation behind the closure.

Disney has two online game sites which are geared towards kids and require a monthly fee to participate. There’s Disney’s Toontown which is $9.95 a month and Club Penguin.

Since the announced end of the Virtual Magic Kingdom, blogs and websites have been created to garner support for the continuation of the game. One site has collected 20,000 signatures.

One young player from CT commented they/ve been playing for almost two years, and have made really good friends and had really good times. I was really sad and really mad when I found out they were closing VMK.

Regarding the response Disney’s decision, John Spelich, spokesman for Disney’s Internet Group stated “We never want to disappoint a guest at any time, but in this particular case, we said this was a great product and it was extended due to popular demand, and we had to take this action to move forward with our portfolio of franchised products.”

About the author

Tom Corless

Tom has been regularly visiting the Walt Disney World® Resort from the time he was 4 months old. While he has made countless visits in the last 28 years, he did not become a truly active member in the Disney fan community until the summer of 2007, when he decided to launch the WDW News Today website and podcast. Tom has since become an Orlando-local and is a published author on Walt Disney World.
Contact Tom at [email protected]