Hidden Mickey, Exposed Wallets

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In what has to be one of the most controversial decisions made in Disney merchandising, they will now actually be selling Hidden Mickey pins to the public. For those of you who are not aware, Hidden Mickey pins (formerly known as Cast Lanyard Pins) were only available by trade from a WDW Cast Member off of their lanyard, until now. These pins, which have been appearing in some form for over seven years, are now being exploited for cash. Here is the official Disney information release:

Starting May 4, 2008, Guests will have two ways to start or complete their Hidden Mickey pin collections:

  • TRADING with Disney Cast Members and Guests or
  • PURCHASING a new Hidden Mickey Mystery Pouch

At participating locations, select Hidden Mickey pins will be released in colorful mystery pouches for $10.00 each (plus tax)*. Each pouch will contain two (2) randomly assorted pins from a particular Hidden Mickey pin series.

As many of you know, we usually do not take a negative stance towards anything done by the Walt Disney Company, but this is one of those cases where we feel Disney needs to hear our opinions. While pin trading has always been an expensive hobby, why would you hurt the one part of the pin trading experience that was not available on a rack for sale? Hopefully this is only a temporary promotion and Hidden Mickey pins will return to being exclusive to trading, not to selling.

About the author

Tom Corless

Tom has been regularly visiting the Walt Disney World® Resort from the time he was 4 months old. While he has made countless visits in the last 28 years, he did not become a truly active member in the Disney fan community until the summer of 2007, when he decided to launch the WDW News Today website and podcast. Tom has since become an Orlando-local and is a published author on Walt Disney World.
Contact Tom at [email protected]