“What Will You Call This Promotion?”
Just when you thought the name problems plaguing the Toy Story Midway Mania attraction were as confusing as it gets, Disney has outdone themselves. Many of you probably remember when we first reported in May 2008 about the marketing campaign for Disney Parks that would revolve around celebrating special milestones in life and would be titled “Magical Celebrations”. Since that report 8 months ago, the campaign has begun at the Walt Disney World and Disneyland Resorts under the already conflicting titles “What Will You Celebrate?”, “Celebrate Today!” and “Celebrate Everyday!”. Now, one month into this “celebration”, we have Disney actually using the “Magical Celebrations” title for a new sweepstakes. Despite all this brand confusion, there is a bright spot. Those who enter daily throughout the month of February in this “Magical Celebrations Sweepstakes” have a chance to win one of five dream vacations to the Disney Parks, including:
- Limo Transportation to and from the Airport
- Special Guided Tour of Walt Disney World Resort or Disneyland Resort
- Disney’s Photopass PhotoBook and PhotoCD
- $200 Disney Gift Card
- and more!!!
To enter the sweepstakes, just visit disney.com/celebrate daily, and remember, you can also enter by texting MAGIC to DISNEY (347639). Along with daily entry, those who enter online will be granted a different virtual prize everyday throughout the month of February. Good luck!!!