A Disney restaurant became the resort’s only seafood house when it recently revamped its menu.
Hook’s Pointe, inside the Disneyland Hotel, re-branded itself last month with new seafood selections because its generic offerings were failing to draw enough customers.
“It didn’t really have an identity, really,” Chef Jason Martin said. “We didn’t have the traffic we were looking for.”
Martin said he decided to try out the seafood concept because there are no other Disneyland Resort restaurants with that focus. Plus, the previous restaurant in the same location was a seafood restaurant until 1999.
Guests now can order their fish their own way: pick their fish, style of cooking, sauce and side dish. There are 18 combinations, Martin said.
Martin said he even convinced the manufacturer to make him a special kind of searing grate for a blackening technique. Now, the manufacturer plans to sell it.
It’s still a family restaurant. So, for picky kids, there are non-fish options: teriyaki chicken, turkey meatballs or macaroni and cheese. Hook’s Pointe has a Peter Pan theme and a view of the Neverland Pool area, but no character visits.
Since changing the menu, Martin said the restaurant has brought in more guests.
“Within two weeks, it’s as busy as it’s ever been,” Martin said last week.
Adult meals range from $22 to $36. The dinner-only restaurant opens at 5 p.m. and is closed Mondays and Tuesdays.