Walt Disney World has signed up a new corporate sponsor: Stanley Works.
The New Britain, Conn.-based tool manufacturer has signed a multiyear contract making it the “official tool provider” at Disney World and ensuring its brand is on view throughout the giant resort.
Stanley’s logo now appears on construction walls in Disney theme parks (on signs that feature quotes from Walt Disney) and its tools are now part of the garage area of the Lights, Motor, Action! Stunt Show in Disney’s Hollywood Studios. Tools will soon be added to the queue of Test Track in Epcot, as well.
Stanley has also provided a Mac Tools truck for use by Disney technicians, and it will have access to resort facilities for employee and sales meetings.
The companies declined to disclose exact terms of the deal.