The Mighty McDonald’s Moves Out for Obscure Chicken Chain
Both of these articles from the Orlando Sentinel published today tell an interesting story, the story of an obscure fast food chain replacing McDonald’s in the Downtown Disney Marketplace:
Pollo Campero, an international Latin chicken quick-service restaurant chain, has partnered with Levy Campero to deliver a new restaurant concept in Downtown Disney Marketplace at Walt Disney World Resort. The restaurant, which is scheduled to open in late 2010, will feature Pollo Campero’s signature Latin cusine, as well as fresh, and healthful foods. Menu items will include Latin chicken, yuca fries, sweet plantains, and Latin drinks including horchata and tamarindo.
Pollo Campero, the world’s largest Latin chicken restaurant chain, serves more than 85 million customers each year at more than 300 restaurants in 12 countries around the globe. This includes more than 50 locations already open in the United States, with additional stores scheduled to open this year.
Fast-food giant McDonald’s is leaving Downtown Disney.
The McDonald’s restaurant at Walt Disney World’s shopping-and-dining district will close April 30, Disney said this afternoon. It will be replaced by Pollo Campero, a Latin chicken fast-food chain.
Pollo Campero says it serves more than 85 million customers a year. McDonald’s says it serves more than 47 million customers a day.
Representatives for Disney World and McDonald’s said the exit stems from a 2004 decision to end a 10-year exclusive sponsorship agreement between McDonald’s Corp. and Walt Disney Co. The Downtown Disney restaurant was included in that agreement.
“Our alliance partners are ever-changing and this shift in our relationship with McDonald’s reflects the dynamic nature of the sponsorship business,” Disney spokeswoman Zoraya Suarez said.
McDonald’s said all of its employees at the Downtown Disney were offered transfers to other McDonald’s locations and that no one would lose their job as a result of the closure.
McDonald’s will continue to operate its restaurant near the entrance to the Disney’s Animal Kingdom theme park.
“We will continue to work with Disney on mutually beneficial opportunities,” McDonald’s spokeswoman Danya Proud said.