Marvel Merchandise Invades

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From the OC Register

The Disneyland Resort is adding Marvel merchandise to its shelves — the first time that Marvel has appeared at the Anaheim property since Disney bought the comic-book powerhouse late last year.

The merchandise additions come as “Iron Man 2″ is set to open in theaters Friday (today), marking the first major Marvel movie release since the $4.3 billion acquisition was finalized Dec. 31.

For now, Disney is only selling the Marvel merchandise at D Street, a Downtown Disney store that offers edgier Disney products and other brands, including movie and rock-band T-shirts. The Marvel shirts are from the Junk Food label, which specializes in vintage and pop-culture designs. So, the D Street location is a “great place” to feature these kinds of products, said Betsy Sanchez, a Disneyland Resort spokeswoman.

Disneyland officials have yet to determine if Marvel products will be sold elsewhere, including within the theme parks, Sanchez said.

One theme-park expert — David Cobb, the creative director at Thinkwell Design and Production in Burbank — predicted that merchandise would be among the first Marvel additions to the theme parks when Disney announced the purchase plans in August. Read the full story about Marvel and Disney theme parks HERE.

D Street displays Marvel T-shirts, with designs including Iron Man, Spider-Man and superheroes, as well as action figures, according to the Disney merchandise website.

Disney is expected to profit between $200 million to $300 million from the release of “Iron Man 2,” according to Reuters.

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