First Look at Brand-New Disney Store in Times Square

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While it isn’t a dose of Disney news from Orlando, the Disney Store is set to officially open its brand new flagship store in New York City on Tuesday afternoon. Even though the store is not officially open yet, it has been operating normal hours since Thursday, a soft opening of sorts to put it in park lingo. WDWNT Lead Reporter Tom Corless was able to visit the store a few times over the weekend and has hundreds of photos to share from the Disney Store in Times Square, so let’s take a look:

The facade is made up of a large screen and several very small screens scattered through square glass windows

The store is located in a small section of what used to be the Virgin Megastore utilizing tow of the four floors for retail and the other tow for storage and offices

The entire facade changes between many themes and the Disney letters even get in on the fun

Don’t believe the sign, it’s open for business

One theme is The Lion King on Broadway

Toy Story theme

That’s a big green man…

Characters roam around the smaller screens

Princess theme

Princess scenes play on the small squares

Mary Poppins on Broadway theme

Let’s go inside…

Mickey in the city

Mickey runs around the shelves

Brand new and exclusive NY merchandise available

Goofy Cab Driver plush

Donald Police Officer plush

Mickey Firefighter plush

More NY merchandise


Same design from the World of Disney New York

Minnie Mouse Statue of Liberty plush

Statue of Liberty mouse ears

Minnie Statue of Liberty figurine


Statue of Liberty photo frame



Some character letter merchandise

New York City apparel with a more urban design

More NYC apparel

Mickey figurine

New Years Eve merchandise already available

Toy Story Vinylmation available

The New York Vinylmation has a purchase limit at the moment

The display features a giant version of one of the exclusives

For more on the exclusive Vinylmation, visit the Vinylmation Station

Limited Edition exclusive pins

open edition exclusive pins

A collector’s set

Limited Edition Central Park collection

A look at the first floor

A wood panel theme downstairs

Adult apparel

Some items from Disney Couture available

The “urban” area carries the Bloc 28 line of merchandise and has a lot of vintage TV and film props

Some unique princess merchandise

An old Mickey Viewmaster hiding near the ceiling

The opening date “11/9” is honored

Spray paint???

Nightmare Before Christmas section

Disney on Broadway is well represented

The plush is underneath a moving swing

Fantasia plush available

Some clever quotes can be found around the store

What to see upstairs

Right this way says the Cheshire Cat

A projected pixie dust trail appears with the flying characters

A look at the bottom floor from above

The upper level matches the other new stores with the “Imagination Park” theme. This store is the first to have a Marvel neighborhood!

TRON: Legacy merchandise right around the corner

The gazebo has the entertainment and activity area inside

Around the area is plenty of Phineas and Ferb merchandise

Cool details on the top of the gazebo

The skyline features character and building silhouettes

Mickey Mouse Clubhouse plush tower and small play area

The castle is massive!

Inside the castle

The interactive magic mirrors are here as well

Some Limited Edition Beauty and the Beast collectible statues available

Some characters and other items move across the skyline periodically

Ridemakerz Build-A-Cars Car area

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The magic trees are here as well

Huge “Tangled” section

During the D23 event on Sunday morning, the store facade was D23 themed!

Thanks for visiting!

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