Changes Coming to Disney Online Store; Vinylmation Purchase Limits & More

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Disney today has posted some new, official Disney Store Online purchase limits for Limited Edition Vinylmation products. This announcement comes 1 week after Disney’s Presidential Customer Service department called me about an online survey I filled out about my online ordering experience. On the tails of Goof Troop and other debacles, I’m sure they have received many such negative survey results and have had to place many of these calls and emails. The customer service rep did seem genuinely interested in all I had to say about release times, fake sell outs and yes, purchase limits. When I asked what would be done, she told me that a HUGE change to the Disney Store Online will occur on July 18th. She said it will improve inventory control, the way we find items and the way we check out. 

As far as this announcement, here are the purchase limit details direct from the Disney Vinylmation Blog:

  • For limited edition, 9-inch Vinylmation figures – A purchase limit of two (2) figures per order will be applied.
  • For limited release or open edition, 3-inch or 1.5-inch Vinylmation figures – A purchase limit of two (2) trays per order. If ordering individual units, there is a purchase limit of eight (8) individual units per order.
  • For limited edition sets (such as the two-figure Disney Afternoon sets or 6 piece Steam Park set) – Order limits will apply in order to ensure more Guests get the opportunity to purchase the product and will vary by set. See individual product pages for details.
*Please note that we reserve the right to make modifications to these purchase policies. If a modification is made, we will communicate the change in advance of release.

“We want to ensure that you have an enjoyable shopping experience whether you are shopping on-line, at Disney Parks or in a Disney Store. Thank you for your patience and understanding, and we apologize for any frustrations you may have experienced.” -Disney

What are your thoughts on these changes?

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About the author

Nick LoCicero

Nick LoCicero has almost 20 years experience in the media industry. He has worked on numerous Disney related media projects, most know at WDWNT for WDW News Tonight. He has been visiting Walt Disney World since 1982. After moving to Orlando in the late 90's he became a passholder, developed a fascination with the history of the vacation kingdom and has spent way too much money on park merchandise.


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  • I am happy to hear that has acknowledged their customers’ opinions. I wish these policies were in place from the beginning, but its never too late to change for the better.

    Thanks for the information!

  • It would be nice of them to set a standard release TIME for their site. Rather than refreshing their site at 3 am on release days.

  • good i amglad they did something it was not fair that people scopped them up for provit when others only want 1 to enjoy

  • They heard my complaints/concerns etc…… on most of the facebook group website hahaha

  • i demand an explanation as to why urban 3 tray sold out in 5 minutes, where is this so-called change? :(

    • They probably only had a very few cases. It’s a really old set that they’ve been selling for a long long time.

  • Thanks for listening and improving a long overdo problem in the Disney family! I look forward to the improvements. Now if we can get the old mold back, we, the public will be a buying machine once more.

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