NYC: The Junior Apple? Exclusive Jr Vinylmation

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Update: 9/27/11 Disney says the surprise release of these Jr Keychains was very popular and that more shipments are on the way. We also updated some pictures below.
The Playwright always has his finger on the pulse of the NYC Times Square Disney Store. They have just put an unannounced release on the shelves. Jr versions of some of their exclusive 3″ styles. They retail for $9.95 a piece and are limited to 5 per style per guest.
I Mickey Head NY and Statue of Minnie Keychain Jr Vinylmation
Copyright Disney
Copyright Disney
Statue of Minnie
Back of packaging
Back of packaging

I think these look really good and will sell very, very well to tourists passing through the Times Square Store as little NYC themed Disney souvenirs. What a great product in terms of marketing.

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About the author

Nick LoCicero

Nick LoCicero has almost 20 years experience in the media industry. He has worked on numerous Disney related media projects, most know at WDWNT for WDW News Tonight. He has been visiting Walt Disney World since 1982. After moving to Orlando in the late 90's he became a passholder, developed a fascination with the history of the vacation kingdom and has spent way too much money on park merchandise.

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