The Value of a (Furry) Friend

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Yesterday Disney announced that it was pulling Furry Friends off the shelves and  letting customers return them. While we think this is a good thing because too many of the pieces were flawed, what will happen to the Friends that already have been adopted? Will they increase in value despite their flaws? Let’s look at the options.

Short Term (until Disney officially announces a re-release date or cancellation):
I think the price of these figures will rise in the short term., especially in two categories: Pieces that aren’t defective AND with custom artists who want the hands. While the series is on hold every pieces will seem like a LE for a period of time.

The big questions come once Disney announces whether or not they will re-release these.

If they cancel the series:
I think even the ones with mistakes gain value, but the exact value would be determined by how good the quality of each is. The chaser may hold a tremendous amount of value to a certain percentage of collectors. Cheshire Cat could reach the levels that Obi-Wan Ghost achieved when it first came out.

If they re-release the series:
Several questions will determine the value of the first series.

1. Will we be able to easily determine the two series from each other?

  • The only way this first series has long term value is if they cancel the series or if they redesign them so that the first series is easily distinguishable.

2. Do the first series’s mistakes have any extended value?

  • I believe that because the mistakes are inconsistent, they do not possess any additive value in the long run. For instance, if there was a run of Patch figures without any spots, that would be collectible. Just a messed up application of the spots is not collectible.
3. If we take Disney’s statement literally, they only produced 60,000 individual figures… meaning only 2500 cases! Now, this point is very abstract, but in a re-release, would they produce/release another 60,000? Or would they only produce/release what was returned/destroyed? If we ever find out this answer, it may affect aftermarket values.
What is your view on this subject? Are you going to return yours or just save them?

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About the author

Nick LoCicero

Nick LoCicero has almost 20 years experience in the media industry. He has worked on numerous Disney related media projects, most know at WDWNT for WDW News Tonight. He has been visiting Walt Disney World since 1982. After moving to Orlando in the late 90's he became a passholder, developed a fascination with the history of the vacation kingdom and has spent way too much money on park merchandise.

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