Leaked Concept Art & Details – “Disney Springs” Set to Replace WDW’s Downtown Disney

This post may contain affiliate links; please read the disclosure for more information.

Photo & Video Sharing by SmugMug

Since the cancellation of the Hyperion Wharf project for Downtown Disney some time ago, we have all been wondering what will be happening to what is now Pleasure Island. Well… we may not have to wonder any more…

A few days ago, an unnamed source provided us with a PDF document referring to the overhaul of Downtown Disney by a project name which we will not be disclosing at this time. The project includes changes to the entire Downtown Disney district as we know it, including a rumored change to the name “Disney Springs”. According to the document, “The roots of this destination can be traced back as it evolved around the town’s local spring. In this evolution, clear changes in the environment have manifested, making what we know today as [Disney Springs].”

That evolution can be seen in the above image. The new backstory covering all of the area has the districts blossoming around a spring somewhere in the state of Florida. If you look closely, you can see train tracks constructed and removed, various structures go from a temporary to a permanent look, and the entire area expand into the complex as it may exist in just a few years time.

The document goes on to talk about three districts at “Disney Springs” including West Side, The Village Marketplace, and The Town Center. West Side is what we now know as Downtown Disney West Side. In the new backstory for this area, “The West Side was home to a fishing lodge and a campsite for musical gatherings of the brave souls of pioneer Florida. The elevated train tracks would connect [Disney Springs] to the coast and beyond. The larger structures date from America’s postwar prosperity host a variety of dining and entertainment.”

As you can see in the concept art above, the remains of the elevated train tracks will be constructed, possibly offering a second level patio where older guests can drink and dine while they watch shoppers pass on the ground below.

This elevation artwork shows guests meandering below the train tracks covered in shrubbery. We are not sure what the building on the right might be…

According to these plans, Downtown Disney Marketplace will be renamed The Village Marketplace. The backstory for this area states: “An upscale neighborhood, now dubbed The Village Marketplace, developed to the east. The meandering streets of the original plan and the mature trees and native flowers that line them make this a truly pedestrian friendly environment, for the modern day perambulators.”

In the concept art above, you can see a new bridge that will connect the two sides of the Marketplace, stretching roughly from where the LEGO Imagination Center is to Rainforest Cafe on the other side.

Some elevation artwork for The Village Marketplace section is featured above.

The final section occupies what is currently Pleasure Island and its adjoined parking area. This new section is called The Town Center. This section will expand to include new structures using land freed-up by building a new bus loop and multi-level parking structure. According to the backstory, “As [Disney Springs] flourished, a handsome commercial district expanded to the south known today as the Town Center. Today the sophisticated shopping area rivals all local offerings but it is the comfort from its landscape and the calming effects of its fountains and shallow pools that beckon its guests to linger, and most importantly return.”

The above concept art depicts the interior of one of the new buildings in this area of “Disney Springs”.

Some elevation artwork showcases collections of shops with shrubbery and a large covering between them.

To better illustrate the planned changes to the districts, we have labeled the map overview of the project and pointed out some of the more important changes:

  1. A skybridge (overhead walkway) over Buena Vista Drive allows guests to safely cross the street and marks the entrance to “Disney Springs”. As well, Buena Vista Drive will dive under the car and bus entrances to “Disney Springs”.
  2. A new, larger bus loop located at the center of the entire complex
  3. New parking multi-level structure over what was mostly the second parking lot at Downtown Disney Marketplace
  4. Some strange added structure on the AMC 24 on West Side
  5. What is currently Planet Hollywood will no longer be surrounded by water an will probably be turned into some other establishment
  6. New, larger boat dock possibly built to handle large watercraft such as Friendship Boats
  7. New waterside building featured in the first piece of concept art above, replacing Rock ‘N’ Roll Beach Club & Motion
  8. Walkway between Portobello and Cookes of Dublin, allowing easier passage through the entire complex
  9. The Spring, the new focal point of the entire development
  10. The Town Center, a new area constructed on what is mostly now a parking lot. The dark orange structures on the map are all new buildings that will be part of the area.
  11. The current site of Pollo Campero/Bodie’s All-American/Babycakes NYC is empty, leading us to believe it will be demolished
  12. New bridge crossing the lake in the Village Marketplace
  13. New buildings replacing the former bus loop in the Village Marketplace
  14. Bridge connecting Village Marketplace to Disney’s Saratoga Springs Resort

Now, as always, it is important to mention that none of this is official. This project may or may not happen (just like Hyperion Wharf, which still never took shape even after an official Disney announcement). However, according to the documents, this is the current plan for the Downtown Disney area at the Walt Disney World Resort.

So, what do you think of the plans for “Disney Springs”? Is this the best way to fix Downtown Disney at Walt Disney World?

About the author

Tom Corless

Tom has been regularly visiting the Walt Disney World® Resort from the time he was 4 months old. While he has made countless visits in the last 28 years, he did not become a truly active member in the Disney fan community until the summer of 2007, when he decided to launch the WDW News Today website and podcast. Tom has since become an Orlando-local and is a published author on Walt Disney World.
Contact Tom at [email protected]

newest oldest most voted
Notify of
Ellen
Guest
Ellen

If they bring back the adventurers club they can do whatever they want! Although it definitely looks nice. I'd be interested to see it finished since im not good at visualizing it on paper.

MARC
Guest
MARC

KUNGALOOSH !!!

denny
Guest
denny

That’s what I named my boat

Drea
Guest
Drea

Adventurers club back

Jon Beer
Guest
Jon Beer

So can we see the PDF? Or just the watermark-plastered pictures?

Tim
Guest
Tim

Looks to me like they are trying to make downtown a whole day filler for those people who don't want to waste a ticket entrance ona day when they come into WDW later in the day. If this is how it is gonna be and look I might come in a day before maybe later in the day and go to this place and then be able to rest up before goin into the parks.

Jessica
Guest
Jessica

Am I the only one that thinks that the Town Center looks like the Outlets right outside of the main entrance off of Vineland? Seriously, they look identical!

Zach
Guest
Zach

This just strikes me as yet another mall with some flourishes coupled with a place for campfire sing-a-longs and a garden walk. Is this really the best Disney could do?

Miss the comedy club
Guest
Miss the comedy club

I miss the comedy club, I wish they would bring it back

SAM
Guest
SAM

IMAX????

jeanysanchez
Guest
jeanysanchez

IMAX?????????

Bobbe
Guest
Bobbe

Would love to see the Adventures Club again! That was about the only reason we went to Pleasure Island, nothing like it anywhere. They do need to do something, it is depressing. Told my husband not going back till they "fix" it.

AMS
Guest
AMS

Bring back the Adventurers Club and it would be perfect!

Rich
Guest
Rich

What Disney does NOT need are more SHOPS and character meet and greets. Pleasure Island was great, anyone who was part of it going away should be beheaded. Too bad Disney doesn't care about guest experience anymore. Is so obviously greedy it's just not fun.

Lauren
Guest
Lauren

Disney cannot redeem themselves here in my humble opinion. Unless Adventurer's Club and Comedy Warehouse come back, I will not be visiting this area.

The LAST thing Disney needs is more shopping. They need more places for adults to go and have fun.

Jim
Guest
Jim

IMAX!!!!!!!!!!!!!!!!!!!!

trackback
And now a Facelift for DTD is the latest rumor

[…] not just a facelift but a whole new DTD Leaked Concept Art & Details – “Disney Springs” Set to Replace WDW’s Dow… "Life is an occassion. Rise to it."- Mr. Magorium "Welcome Home"- Best […]

Lori
Guest
Lori

I would love for them to bring Mad T Party somewhere to Disney in Florida. So many other parks have gotten the greenlight for it, and I heard rumor about it possibly going to DTD back in October, yet nothing has happened.

andrew
Guest
andrew

I love it, I actually enjoy strolling through DtD but agree it needs a face lift. Wouldn't mind if they rebuilt DisneyQuest while they're at it. They know a change is needed and they are hopefully commiting to it. I'm excited!

Evie
Guest
Evie

Or, they could put fabulous and unique nighttime entertainment in that spot. Something like a themed club full of skilled improvisational actors who entertain and delight the guests as they drink and laugh, having an experience they cannot find anywhere else in the world…..an experience that makes the trip to Florida worth making again and again.

Because it really doesn't matter how fancy of a strip mall they build. It's still a strip mall, and it's still not something I would pine for when I'm away.

Maureen Maloney Chas
Guest
Maureen Maloney Chas

Oh, how I miss the Adventurer's Club. Truly a unique and imaginative experience. It was so enjoyable to get lost in the story of it all. A real shame Disney closed it. I always felt it was a perfect addition to true Disney magic.

Butch
Guest
Butch

Definitely looking forward to something being done with the dead zone that was once pleasure island. Do we really need more shopping though? There is already plenty of shopping at Marketplace and West Side. Oh well. Will still be nice to not walk through the PI area getting sad anymore if this happens.