VIDEO: Star Wars: “Force 4 Fashion” Red Carpet Launch Event

332298147,4CD81DAB001592272F6a

Disney Consumer Products joined forces with Bloomingdale’s in a new fashion-meets-fundraising initiative, Star Wars “Force 4 Fashion.” The New York City launch event, presented by Kay Jewelers and CoverGirl, showcased unique looks from 11 icons of fashion, inspired by characters from the highly anticipated Star Wars: The Force Awakens.

“Force 4 Fashion” is part of a global initiative celebrating the distinctive synergy between film and fashion, in the run up to an exceptional moment in the history of pop culture – – Star Wars: The Force Awakens release.