Though he didn’t offer any specifics, Potrock said that the Disneyland Resort team will be using the time while Disneyland and Disney California Adventure remain closed “to develop new offerings and a new way to think about the business given the situation we find ourselves in.”
Potrock listed the following questions that are being considered in developing future membership options: “What do people want in this new world? When do they want to access our parks? How frequently do they want to access our parks? With what level of spontaneity? With what level of value? All of those kinds of things and many more.”
While the new program will incorporate some elements of the old Annual Passholder program, it will also include new features and experiences.
“This is not designed to limit choice and flexibility,” Potrock explained. “It’s designed to enhance choice and flexibility. People may say, ‘Here’s how I’ve always used it.’ People may say, ‘Here’s what I bought, but I didn’t quite use it and optimize it.’ People may say, ‘I have a different family structure or my financial situation is different. I would love to do it a little bit differently than I’ve done in the past.’ What we’re hoping to be able to provide is the choice and flexibility for all of those different evolving states.”
“There’s nothing off the table as we begin to think about things that are important for people,” Potrock went on. “Whether it’s the number of times that they visit on a product offering. Whether it’s when. Is it midweek or weekend? Is it morning or afternoon? Is it day-part oriented? It’s all of those kinds of things that we’re incredibly curious to hear back from the guests about.”
Disneyland and Disney California Adventure have been closed since mid-March 2020 and it looks like they may reach a year of closure. For now, Disneyland Resort fans can continue to visit Downtown Disney District and Buena Vista Street. Keep checking Disneyland News Today for updates.