Disney and Amazon Make a Deal to Improve Targeted Advertising on Streaming Platforms
Disney and Amazon have struck a deal to expand their advertising partnership on streaming services. Disney+ and Amazon Advertising Deal Disney’s Real-Time Ad Exchange and Amazon’s Demand Side Platform division are teaming up to give more advertisers access to the content of Disney+, Hulu, and ESPN+. The advertisers, using Amazon’s DSP, will have improved tools … Read more