“The Little Mermaid” Headed Toward $121M+ Opening Weekend, Propelled by $80M Promotional Campaign
According to Deadline, industry estimates indicate that “The Little Mermaid” is trending toward a strong opening weekend at the box office. It is being propelled by an $80M promotional campaign, the largest for a Disney live-action film ever. “The Little Mermaid” Opening Weekend Early Sunday reports show that “The Little Mermaid” had a $30M Saturday, … Read more
