Domestic Disney Parks May Move to Constantly Fluctuating Dynamic Ticket Prices
Walt Disney World and Disneyland Resort may implement constantly fluctuating dynamic ticket pricing that changes based on demand. Disney’s Senior Executive VP and CFO Hugh Johnston spoke about the possibility with Steven Cahall during Wells Fargo’s 9th Annual TMT Summit. Dynamic Pricing at Disney “We’re actually investing in creating dynamic pricing,” Johnston said. “We’re doing … Read more