Disney has announced that the recently closed Ever After Jewelry Co. & Accessories will be transformed into a new concept called “Disney Ever After” at Disney Springs.

Disney Ever After Replaces Ever After Jewelry Co. & Accessories

The Disney Springs official Instagram has announced that Ever After Jewelry Co. & Accessories will be transformed into Disney Ever After when it reopens at Disney Springs in late June.

Our team is currently hard at work transforming Ever After Jewelry Co. & Accessories into Disney Ever After. ✨ This refreshed concept will bring a bright and fun feel to the space. Expect to see collections featuring your favorite characters, trendy merchandise, and plenty of huggable plush! Opening later this month.

There is no mention of jewelry in the post. With the store name changing to omit jewelry, perhaps guests will no longer find Disney-themed jewelry from Alex & Ani, Crislu, Pandora Jewelry, and more at the location. The Ever After Jewelry Co. & Accessories site, which is still live, mentions jewelry in its list of offerings.

At the moment all merchandise that had been offered at Ever After Jewelry Co. & Accessories is now available at Tren-D in Marketplace at Disney Springs.

What do you think of the name change to Disney Ever After? Do you hope that the same merchandise will still be offered at the new concept store? Let us know what you think in the comments.

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