One of the most exciting merchandise programs coming to both Disneyland and Walt Disney World this year is called Twenty Eight & Main. This Disney Theme Park Merchandise exclusive collection of quality goods was designed for the “discerning gentleman” (Disney’s own words) who enjoys visiting Disney Parks.
“Twenty Eight & Main will be known for quality and attention to detail,” explained Bobby Bongiorno, merchandiser for graphic apparel. “We intend to use unique fabrics and washes for many items. We will also include embellishment techniques such as light weight embroidery, patches and appliqués to create items that will be functional and will fit great. The look will be classic, yet stylish and modern in every sense.”
The collection will contain apparel items such as short and long-sleeved shirts, vintage-style T-shirts, hats and more. There will also be accessories including drinkware, D-Tech phone cases and other travel items.
The artwork includes subtle nods to attractions, shops, shows, characters and experiences at Disney Parks.
The Arts & Collectibles team used some of the Twenty Eight & Main artwork at the small kiosk called The Sign Shop in the Marketplace Co-Op at Downtown Disney Marketplace.
So what’s the deal about the program’s name?
“The name was inspired by the year of Mickey Mouse’s debut and the timeless Main Street, U.S.A.” replied Bobby. “The lion reaching towards the star symbolizes Walt Disney’s pursuit of his dreams. The same lion can be found on the coat of arms featured on iconic Disney Park castles.”
Twenty Eight & Main will debut this fall in select merchandise locations at Disneyland and Walt Disney World Resorts.
Stay tuned to the WDWNT.com for additional details about shirts coming to the Disney Parks online store this summer.