Due to overwhelming guest demand, the Force Friday event on September 4, 2015 is now open to Star Wars fans of all ages – and will no longer be a ticketed event.
Guests who attend this midnight release party will be some of the first to find new Star Wars and Star Wars: The Force Awakens themed merchandise. In addition to items guests may find at The Disney Stores and select national retailers, we will be releasing several items found only at Disney Parks including apparel, pins, toys, retail MagicBands (Walt Disney World Resort only), Vinylmation figures, and more. Please note that purchase limits will apply.
Two merchandise locations – World of Disney Store in Downtown Disney District at Disneyland Resort and Once Upon A Toy in Downtown Disney Marketplace at Walt Disney World Resort – will join stores around the world opening their doors at midnight for a special celebration of all things Star Wars.
Beginning September 3, fans across the world will get a sneak peak of new product inspired by Star Wars: The Force Awakens via the world’s first-ever global live toy unboxing event on the Star Wars YouTube channel. The live stream kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, September 3 (5:45 p.m. EDT on Wednesday, September 2), and concludes with a grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, September 3.
Guests are encouraged to document their experience using the hashtag #ForceFriday.
Source: Disney Parks Blog
Those who signed up and paid for the event in advance were given a full refund, are still receiving the event gift, and will be the very first guests to enter the stores tonight.