Disney and Dole Celebrate Mickey’s 90th with New Marketing Campaign, 19 Food Recipes, and More

Disney and Dole go way back. For theme park fans, this relationship is perhaps best known thanks to the classic Disney treat, Dole Whip. Now Disney and Dole are taking things a step further by collaborating for Mickey’s 90th anniversary with a new marketing campaign and tons of Mickey Mouse-inspired food recipes.

To kick off “Powering the Hero Within,” Dole’s largest healthy-eating campaign ever, shoppers will start to notice the world’s most iconic character, Mickey Mouse, popping up on Dole products all throughout North American grocery stores.

This means you won’t be able to take a stroll through your local produce isle without seeing the Mouse on all the fresh fruits and veggies that surround you. Dole will have 11 of their most popular products feature stickers of Mickey throughout the ages, as well as include 10 collectable Mickey stickers on Dole bananas.


Having Mickey Mouse celebrated on all your produce is fun and all, but what else is Dole doing in celebration of this event? Well, Dole has created 19 different recipes using their ingredients that are inspired by the three eras of Mickey Mouse: Classic (1920s and 1930s), Old School (1940-1960), and Modern (1980-2000s).

To get things started, six of the recipes have already been released:

The remaining 13 recipes, along with videos and other content, will be released in the coming weeks on the Dole Pinterest page or at www.dole.com/disneymickeymouse.

This special promotion, which began on October 15, will run through January 30, 2019.

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