New Creativity-Driven Disney Imagination Campus Program Launches

Disney Parks is launching a new “imagination-powered” program for creative thinkers called Disney Imagination Campus. It will be the new home to the youth education program, expanding on the previous offerings.

According to the Disney Imagination Campus website, it is their “mission to provide students with the tools they need to express themselves creatively and academically and to prepare them for real-world challenges.” Students can apply for workshops within the programs of Performing Arts, Arts & Humanities, Science & Technology, and Leadership & Innovation. These workshops are created in collaboration with Walt Disney Imagineering and tiered to different grade levels.

“Our Walt Disney Imagineering partners are renowned for blue-sky thinking, masterful storytelling, and creative problem-solving,” Maryann Smith, Vice President of Sales, Services & Events at The Walt Disney Company said. “We’ve taken these key skills and worked with Walt Disney Imagineering, Disney Live Entertainment and other Disney thought leaders to create new educational experiences to challenge students to use their imagination, all within our real-world learning laboratories and performance venues across our theme parks.”

Vice President of Disneyland Resort Live Entertainment, Matt Conover, said of the reimagined Performing Arts workshops and performances, “Opportunities for students in the performing arts to engage in performance and workshop experiences have existed at Disney Parks for more than 40 years. Disney Imagination Campus will build upon that legacy and expand on stage and backstage experiences led by world-class Disney arts professionals. We worked with educators from a variety of disciplines to bring their expertise so our new campus will offer educational experiences for students from all over to enjoy.”

Disney is also collaborating with Kahoot! to create interactive elements for select tickets-only experiences and workshops. “Kahoot!’s long-standing relationship with Disney is now expanding beyond the classroom, bringing interactive learning experiences to the Disney Parks designed for Disney Imagination Campus students,” said Kahoot! CEO Eilert Hanoa. “Whether students are visiting the Disney Parks for a day or participating in workshops, we’ve developed interactive, self-guided challenges that will test their comprehension and retention of key learning objectives during their visit. This is a holistic, groundbreaking, and experiential approach to education.”

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