Disneyland Resort Pauses Sales of Believe Magic Key Passes Again

Disneyland Resort has stopped sales of their Believe Magic Key passes again.

Since the debut of the Magic Key system, various tiers have sold out and had sales halted several times. Sales for Inspire, Believe, and Imagine Magic Key passes reopened earlier in January. Imagine later sold out.

Here are the Believe pass details:

Believe – $1099 (or $76.67 per month)

  • 6 park pass reservations
  • 50% off standard parking
  • 10% off select merchandise
  • 10% off select food and beverage
  • Unlimited PhotoPass digital downloads (coming soon)
  • 20% off Genie+ (when purchased same-day after entering the park)

Disneyland Resort introduced the Magic Key program as a replacement for Annual Passes. Sales began in August 2021 with four pass tiers. The highest tier, the Dream Key, sold out in October 2021, followed quickly by the Believe Key.

In December 2021, a class-action lawsuit was filed against Disney, alleging that Disney falsely advertised their highest tier Dream Key as having “no blockout dates” despite the very limited bucket of reservations available for Key holders.

Despite opposition from Disney’s legal team, a federal judge ruled that the lawsuit could move forward on May 13, 2022. On May 31, sales of all Magic Keys were suspended.

When renewals began in August, changes had been made to the program. The Dream Key was permanently discontinued, and a new Imagine Key was introduced. Notably, all four tiers now had blockout dates. Additionally, a clause was added to the terms and conditions requiring the Key Holder to waive the right to file a class action lawsuit upon agreement.

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