The 2023 Disney Pride collection has dropped at Walt Disney World just two weeks ahead of Pride Month. This collection celebrates LGBTQIA+ pride with merchandise featuring rainbows and messages of love. Much of this year’s merch features the Progress Pride flag which is a traditional rainbow, plus black and brown stripes representing LGBTQIA+ people of color and light pink, light blue, and white stripes representing the trans community.
We found the new collection in the Emporium at Magic Kingdom. No signs indicate that proceeds from this year’s collection will be donated to LGBTQIA+ organizations, as has been standard in previous years. On twdcpridecollection.com, Disney does list LGBTQIA+ organizations they support.
2023 Pride Spirit Jersey – $79.99
The Spirit Jersey has an all-over pattern of rainbows, hearts, flowers, and other colorful imagery.
“Disney Pride” is across the back of the shoulders.
A Mickey head is the dot of the “i” in “Pride.”
Mickey is at the center of the lower back, in rainbow shorts and shoes.
A Progress Pride Mickey head is on the left breast.
2023 Pride Pet Spirit Jersey – $39.99
Pets can match their humans with their own Spirit Jerseys, also featuring “Disney Pride” and Mickey on the back.
The pet Spirit Jersey comes in several different sizes.
2023 Pride Ear Headband – $34.99
This simple ear headband is black, with two pleather ears featuring the Progress Pride flag.
“Disney Pride” is embroidered on the side of the headband, with “Disney” in white lettering and “Pride” in rainbow lettering.
2023 Pride Folding Fan – $12.99
The folding fan has light blue spokes. The fan features a similar pattern to the Spirit Jersey and other merch.
We had trouble unfolding some of the fans all the way.
2023 Pride “Love” Black Tee – $29.99
This black T-shirt reads “Love” in red letters.
Mickey peeks out of the “o,” holding a Pride flag.
Other imagery around him includes eyes, peace symbols, flowers, stars, and crowns.
2023 Pride Backpack – $39.99
The backpack features the same pattern as the other merch, and includes appearances from Minnie Mouse in a rainbow skirt, shoes, and bow.
It has a padded laptop sleeve inside and a small zip pocket.
2023 Pride Button-Down – $59.99
This button-down is short-sleeved with a notched collar.
It has a breast pocket.
The buttons are white.
Mickey and Minnie are both hidden in the all-over pattern.
2023 Pride Tank – $29.99
The tank top is light blue and features Mickey with a rainbow border around him.
“Belong. Believe. Be Proud!” is in white letters beneath him.
Mickey’s face with a rainbow circle behind him is on the back.
2023 Pride Tee – $29.99
This shirt is pink with a simple image of a Progress Pride Mickey head on the chest.
2023 Pride Throw Blanket – $44.99
The throw blanket has the colorful all-over pattern. It comes wrapped in a purple ribbon.
2023 Pride Infant Onesie – $19.99
The infant onesie is light blue with rainbow stitching.
Mickey is on the front in his rainbow clothes. “Love!” is above him, and the “o” is a rainbow Mickey head.
2023 Pride Mickey Plush – $29.99
The Mickey plush is wearing rainbow shorts and shoes.
He holds a rainbow Pride flag on a white pole in one hand.
A rainbow heart is embroidered on his chest over his own heart.
2023 Pride Youth Tee – $19.99
The youth tee is the same light blue as the onesie.
Mickey is on the chest with the words “Belong. Believe. Be Proud!” A peace symbol, clouds, stars, and hearts are around him.
2023 Pride Hoodie – $64.99
This hoodie is a pullover, with a large pocket on the front.
Mickey’s face is over a rainbow circle on the chest, with colorful stars around him.
The rest of the hoodie is solid white.
2023 Pride Bottle – $29.99
Stay hydrated with the Pride water bottle, featuring the same colorful all-over pattern as the apparel.
2023 Pride Mug – $19.99
The stoneware mug matches the rest of the merch. It has a black handle.
It’s dishwasher- and microwave-safe. It is 369 ml / 13 oz.
The interior is also black.
2023 Pride Necklace – $24.99
The necklace has two golden chains with long colorful beads on them.
One chain ends with a pair of Mickey gloves making a heart with a rainbow in the center.
The other chain has several Mickey head charms in different colors of the rainbow.
2023 Pride Wine Stopper – $19.99
The wine stopper has a Progress Pride Mickey head on top.
2023 Pride Stitch Plush – $34.99
Like Mickey, Stitch has a rainbow heart embroidered on his chest.
Instead of dark blue fur, he is rainbow-patterned with a light blue belly and eyes.
His nose is purple.
The spots on his back are also purple.
2023 Pride Shorts – $39.99
The shorts have the same pattern as much of the merchandise, and an elastic waist and pockets.
Finally, let’s take a look at all the new Pride pins.
2023 Pride Castle Pin – $9.99
On this pin, the Progress Pride flag is within the silhouette of a Disney castle.
2023 Pride Mickey Pin Set – $19.99
This set includes a pin of Mickey holding a sparkling rainbow Pride flag and a “Love!” pin with a rainbow Mickey head.
2023 Pride Mickey Head Pin – $12.99
This Mickey head-shaped pin is covered in a rainbow of gems.
2023 Pride Mickey Silhouette Pin – $9.99
Mickey’s silhouette is the Progress Pride flag on this pin.
2023 Pride Miss Piggy Pin – $12.99
Miss Piggy is “Fierce & Fabulous” on this pin, wearing a rainbow dress and set against a purple sparkling background.
2023 Pride Millennium Falcon Pin – $12.99
The Millennium Falcon is depicted in white with red accents and a rainbow shooting out from behind it on this pin.
Progress Pride Flag Pin – $14.99
These next few pins all feature a Mickey head with a pride flag as the “o” in “Proud.” The other letters are in white.
Bisexual Pride Flag Pin – $14.99
The pink, purple, and blue flag represents bisexuality.
Transgender Pride Flag Pin – $14.99
Stripes of light pink, light blue, and white represent transgender people.
Lesbian Pride Flag Pin – $14.99
The lesbian pride flag is red, orange, white, and shades of pink.
2023 Pride Marvel Pin Set – $24.99
This set includes three pins featuring LGBTQIA+ Marvel characters.
America Chavez is pictured with the word “Strong,” Loki is with the word “Love,” and Valkyrie is with the word “Bold.”
America Chavez Pride Ear Headband – $34.99
We later found these Pride ears at Fantasy Faire. They are inspired by America Chavez’s denim jacket.
It’s covered in fabric resembling light blue denim.
A white star is over a red circle on one ear.
A rainbow flag looks like it has been colored in on the other ear. Small white stars are across it.
White stars are on a dark blue strip between the ears and down the side of the headband.
The rainbow continues on the back of the ear.
A white sugar skull and stars are depicted on the back of the other ear.
2023 Pride Mickey Ornament – $22.99
These ornaments depict Mickey and Minnie standing on rainbow hearts.
Instead of black and white, the mice are purple and white.
The ornaments have detachable red ribbons.
They’re wearing rainbow clothing.
2023 Pride Minnie Ornament – $22.99
We found these at Ye Olde Christmas Shoppe.
2023 Pride Mickey Head Leather Ornament – $14.99
At Plaza del Sol Caribe Bazaar, guests can get personalized leather accessories, including new Pride keychains. This one is shaped like a Mickey head with a standard rainbow across it.
2023 Pride Mickey Silhouette Leather Ornament – $14.99
This keychain is black with Mickey’s rainbow silhouette on the front.
Personalized engraving is included in the price.
2023 Pride Mickey Ear Hat – $24.99
The ear hat is a returning design from previous years. It was at the Adventureland merchandise kiosk across from Sunshine Tree Terrace.
The hat is black. Mickey’s face is pictured on a patch on the front that reads “Belong Believe Be Proud” in black letters over an ombre rainbow.
The ears also feature a rainbow ombre.
2023 Pride Toddler Tee – $26.99
We found this tie-dye toddler T-shirt at Bayview Gifts in Disney’s Contemporary Resort.
It’s light pink, blue, and yellow tie-dye. Cinderella Castle is silhouetted on the front with the Progress Pride stripes. “Walt Disney World” is below in blue and gold lettering.
2023 Pride MagicBand+ – $44.99
We spotted the Pride MagicBand+ in M. Mouse Mercantile at Disney’s Grand Floridian Resort.
It’s black with white Mickey gloves creating a rainbow heart on the puck.
“Disney Pride” is patterned over one end of the band in different colors.
Mickey and Minnie are on the other hand with a rainbow flag and clothing.
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