Linda Yaccarino Leaves NBCUniversal for Twitter, Mark Marshall Named Interim Chairman

Shannen Ace

Linda Yaccarino

Linda Yaccarino Leaves NBCUniversal for Twitter, Mark Marshall Named Interim Chairman

Linda Yaccarino is leaving NBCUniversal “effective immediately,” the media corporation announced Friday. Yaccarino was Chairman of Global Advertising and Partnerships. Mark Marshall, the current President of Advertising Sales and Client Partnerships, will be the interim Chairman.

Linda Yaccarino
Alex Martinez/NBCUniversal

Yaccarino is reportedly Elon Musk’s choice for the new Twitter CEO (via The Washington Post). Musk said on Thursday that the new CEO would be starting in approximately six weeks, while he transitions to the roles of Executive Chairman and Chief Technology Officer.

Read the full press release from NBCUniversal regarding Yaccarino’s exit below.

Linda Yaccarino to Leave NBCUniversal

Mark Marshall Named Interim Chairman, Global Advertising and Partnerships, Reporting to Mark Lazarus

“New York, NY – May 12, 2023 – NBCUniversal today announced that Linda Yaccarino is leaving the company, effective immediately. Mark Marshall, currently President, Advertising Sales and Client Partnerships, will become interim Chairman of NBCUniversal’s Advertising and Partnerships group, reporting to Mark Lazarus, Chairman, NBCUniversal Television and Streaming.

Mike Cavanagh, President of Comcast Corporation said, “We are grateful for Linda Yaccarino’s leadership of NBCUniversal’s Advertising Sales business, and for the innovative team and platform she has built. Linda has made countless contributions to the company during her twelve year tenure, and we wish her the best.”

Linda Yaccarino said, “It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team. We’ve transformed our company and the entire industry—and I am so proud of what we’ve accomplished together, and grateful to my colleagues and mentors, especially Brian Roberts, Mike Cavanagh and the entire NBCU leadership team.”

Mark Lazarus was named Chairman, NBCUniversal Television and Streaming in May 2020. In this role, Lazarus is responsible for the company’s television networks – NBC, Telemundo, USA Network, SYFY, Bravo, Oxygen True Crime, E!, Universal Kids, and international networks. He also oversees the company’s Direct to Consumer businesses, including Peacock, as well as NBC Sports Group, owned television stations, and NBC affiliate relations. Prior to joining NBCUniversal, Lazarus was President of Media and Marketing at CSE, and previously served as President of Turner Entertainment Group from 2003 to 2008, where he oversaw all aspects of Turner Entertainment Networks, including advertising sales. Previously, he served as President of Turner Sports from 1999 to 2003.

Mark Marshall was named President, Advertising Sales and Partnerships, NBCUniversal, in 2018. In this role, Marshall has strategic oversight of all advertising sales initiatives for NBCUniversal’s NBC Broadcast Entertainment, NBC Sports, advanced advertising sales and client partnerships. Previously, Marshall held the post of Executive Vice President, Entertainment Advertising Sales Group, NBCUniversal. In this role, Marshall oversaw the combined advertising sales for NBC Broadcast Entertainment, USA, Syfy and WWE. Prior to joining NBCUniversal, Marshall held multiple advertising sales and sports positions at Turner Broadcasting between 1999 – 2013. In his most recent role at Turner, Marshall served as Senior Vice President and National Sales Manager. Prior to that, Marshall was Vice President and National Sales Manager for Turner Sports, leading the Midwest regional sales, and served as Vice President of Turner Sports Advertising Sales for the West Coast region.

About NBCUniversal

NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. “

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Author

  • Shannen Michaelsen

    Shannen has been a Disney Parks fan and lover of dogs since childhood, despite Pluto's attempt to eat Shannen's Minnie Mouse doll the first time they met. They've made up now. You can email Shannen at shannen@wdwnt.com.