The International Association of Amusement Parks and Attractions (IAAPA) will not give IAAPA Expo 2023 press badges to YouTube content creators who do not have an “established online blog.”
IAAPA offers complimentary credentials to press/media/influencers who cover the attractions industry and meet certain criteria.
Here are all of the changes to this year’s press credentials rules:
- YouTube content creators without an established online blog are not eligible for press credentials.
- No media can attend IAAPA Expo 2023 outside the approved IAAPA-managed program.
- No children permitted as part of the press program
- An enforced maximum of 2 credentials per outlet
A huge swath of theme park fans cover news only through YouTube vlogs, so this rule update essentially bans them from the event unless they also run a website.
Influencers from Twitter or Meta platforms must have a minimum following of 25,000 and an engagement rate of 5-6%. TikTok influencers must have a minimum following of 200,000 and an engagement rate of 10%.
Meeting eligibility criteria does not guarantee receiving credentials.
IAAPA Expo 2023 takes place this November in Orlando, Florida at the Orange County Convention Center.
Get ready for the ride of a lifetime! IAAPA Expo, the premier global event for the attractions industry, brings together passionate professionals from around the world to shape the future of creating unforgettable guest experiences.
The education conference will take place from November 13 to 16.
Whether you are looking for new ways to grow attendance, improve sustainability efforts, strengthen your safety culture, enhance your leadership skillset, increase guest satisfaction, or increase visitor spending—IAAPA Expo Education Conference is your one-stop-shop for the industry’s best practices.
The show floor will be open from November 14 to 17.
You deliver the wow. IAAPA Expo delivers the how. See the latest and greatest industry products and services, keep up-to-date with market trends, innovation and new technologies and network with industry peers and colleagues! This is your time to have fun and buy something on the industry’s largest Trade Show Floor.
Registration is not yet open.