The Walt Disney Company stock dropped to a new 52-week-low this morning, hitting $83.02, down more than 3%.

If Disney closes below $84.17, today will be its lowest closing since October 17, 2014.

Disney stock has dropped significantly over the past few years, especially during the height of the COVID-19 pandemic and Bob Chapek’s tenure as CEO. That said, Disney’s all-time high closing price was on March 8, 2021, at $201.91.

When Bob Iger returned to the position, the stock shot back up to over $100, but later started to drop again. In May 2023, it was down to $92.28, seeing a 9% drop.

Disney’s previous 52-week low was $84.07.

The market as a whole is only down between 0.5% and 1.25% today, although other entertainment and media companies are seeing bigger drops.

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