When Disney Lorcana finally hits shelves at the Disneyland Resort and Walt Disney World tomorrow, August 28, no discounts will be offered for the product.
No Disney Lorcana Discounts in the Parks
A photo from Disney Pin Traders in the Downtown Disney District of Disneyland Resort seems to confirm this, as an advisory sheet of paper indicates discounts will not be allowed for any Lorcana products. While cut off in the image below, the word beneath “Discounts” is confirmed as “None.”
While we currently have not yet seen this in Walt Disney World, it is highly likely the policy will be the same, especially considering high demand and short supply for this new trading card game. Disneyland Paris has also refrained from discounts, making it more odd if Florida were left out of the decision.
Starter decks and gift sets will be available at World of Disney in Disney Springs at Walt Disney World and at Disney Pin Traders in the Downown Disney District at Disneyland Resort.
Difficult Choices for Local Stores & Mass Market Embargo Violations
Disney Lorcana stock allocation concerns have left Friendly Local Game Stores (FLGS) with challenging decisions to make ahead of the release.
One of our writers attended a FLGS Learn To Play release at Dragon Fire Games in Lynchburg, Virginia. The event was sold out, and the owner, Evan Garrett, decided to sell his entire stock allocation at MSRP, using a raffle drawing for event attendees to choose one additional item from his small allocation and up to 12 booster packs.
“I chose to sell [our Lorcana stock] at MSRP because I wanted to grow the community here for gameplay,” said Garrett.
Selling at the highest price point might create a short term benefit, but long-term it would prevent the people who want to play the game from playing the game, and if this game is to succeed, it needs players playing the game!
The high market values of the limited Lorcana stock have led other shops to go in a different direction. MSRP for a Gift Set, for example, is $29.99; as of the writing of this article, TCGPlayer.com has the market value of that same set for $61.50, more than double its MSRP.
Some FLGS owners have defended their decisions to price their Lorcana stock competitively with online resellers, citing that the shop making the money instead of the resellers keeps their brick and mortar doors open and provides a space in the long term for players to play. Still, others have broken down multipacks to sell individual boosters from within these sets to ensure players have enough cards to participate.
When Ravensburger chose to give the game first to local game shops, it withheld Lorcana stock from mass markets such as Target, Walmart, and Best Buy; however, to hit shelves on September 1st, shipments to these big box retailers have to arrive prior to that date so they may be stocked. Whether intentional or not, Florida, Idaho, North Carolina, South Carolina, and Louisiana have Disney Lorcana product for sale at big box stores.
Lorcana: The First Chapter starter decks and booster packs were spotted at a South Carolina Walmart store. The booster packs (MSRP $5.99) were being sold for $7, and the starter decks (MSRP $16.99) were being sold for $20 each.
In addition to releasing several days before the approved September 1 date, the image from BSquared24 on X above shows the gift set price below the product as $34.98 in Ruston, Louisiana. This is a markup from the MSRP of $29.99.
Will the lack of discounts in Disney Parks and general shortage at other retailers dissuade you from obtaining Disney Lorcana, or are you determined? Let us know in the comments.
Learn to play this exciting new game with us in the video above, or, if you’re interested in following the narrative of the game, Ravensburger has released a teaser video for the story.