Disney has announced a “more expansive and exciting” shopping experience than ever before for the 2024 D23: The Ultimate Disney Fan Event.

Guests will be able to shop at new locations for exclusive merchandise using advanced technology at the Anaheim Convention Center on August 9, 10, and 11. Many of the locations are cashless, and guests have been advised to have the Disneyland app downloaded on their phones before arriving at the event.

Where to Shop

World of Disney: The Product Experience

World of Disney: The Product Experience will allow fans to explore new limited edition merchandise from D23 Marketplace, Disney Publishing, Disney Store, and more. This experience will be located on North Level 200 of the Anaheim Convention Center.

D23 Marketplace will be housed within World of Disney: The Product Experience this year. This location will feature merchandise from DisneyStore.com and the Disney Parks. In addition to Disney Limited Edition Dolls, the vinyl series Disney Lacers, and Star Wars, Marvel, and Pixar merchandise, guests can also buy new limited-edition pins honoring the 25th anniversary of Disney Pin Trading.

Disney Publishing will also be located within World of Disney: The Product Experience. Here, guests will be able to purchase Disney books, fan-favorite stories, and collectible titles and partake in a new sip-and-shop experience with the latest blend from Joffrey’s Coffee & Tea Co.

First-to-market books at this year’s event include those written by former President of Walt Disney Imagineering Bob Weis; Pixar Animation Studios’ Chief Creative Officer Pete Docter; incoming Disney Legend Martha Blanding; and Ashley Eckstein, the voice of Ahsoka Tano in the animated television series “Star Wars: The Clone Wars.” Guests can get books signed at Talent Central and Live at World of Disney: The Product Experience.

The Walt Disney Company Store

The Walt Disney Company Store will make its debut at D23: The Ultimate Disney Fan Event with two locations. The store in Hall D will feature merchandise from Walt Disney Studios, Walt Disney Archives, and The Walt Disney Company. This location will also feature collectible figurines displaying iconic locations across The Walt Disney Studios Lot.

Fans of Disney Pin Trading will have opportunities to purchase limited-edition pins at The Walt Disney Company Pin Store, Mickey’s of Glendale Pin Store, and Disney’s Studio Story Hollywood. A new assortment of pins will be available daily at The Walt Disney Company Pin Store and Mickey’s of Glendale Pin Store, and on Friday and Saturday at Disney Studio Store Hollywood.

Mickey’s of Glendale

Mickey’s of Glendale, better known as the Walt Disney Imagineering store, will have two stores in Hall C this year. Disney Imagineer spotlight collections are inspired by Disney characters, theme park attractions, and more.

For guests who can’t attend the event, DisneyStore.com will have select items from D23: The Ultimate Fan Event starting Monday, August 12 at 11 a.m. ET / 8 a.m. PT. Items will only be available while supplies last at DisneyStore.com/D23Event2024.

There will also be plenty of merchandise available from sponsors and licensees. Disney states the following regarding this merchandise:

Fans will find new and D23-exclusive merchandise including mini backpacks, keychains, and pins from Loungefly; a lab-grown Mickey Mouse pendant from Pandora; event-branded charms from RockLove Jewelry; and pieces featuring Disney Princess and Villain characters from Enchanted Disney Fine Jewelry.

Fans will also see Disney, Marvel, and Star Wars-inspired watches from Citizen Watch and the limited-edition Infinity Gem Collection from East Continental Gems. Brands including Cakeworthy, RSVLTS, Rock ‘Em Socks, BoxLunch, and Her Universe will have new, event-exclusive, and first-to-purchase apparel for sale.

Fans of Disney Lorcana Trading Card Game will have access to a limited-edition D23 Collection set at Ravensburger’s booth on the show floor, and Hallmark will have a Keepsake Ornament. Kidrobot is launching a new Stitch collection, and Just Play will have a new Disney Doorables collection, among other products.  

How to Shop

Mobile checkout and virtual queue are returning at select locations this year. Both services will be available through a direct link from the Disney D23 app to the Disneyland app.

Guests who wish to shop in the morning must join virtual queues for D23 Marketplace, The Walt Disney Company Store, The Walt Disney Company Pin Store, Mickey’s of Glendale (Friday only), Mickey’s of Glendale Pin Store, and Disney Studio Store Hollywood (Friday and Saturday only). Stand-by queues will not be available in the morning but may become available in the afternoon after all virtual queue “boarding groups” have been called.

Traditional queues will be available at locations without virtual queues. Guests can save time at all locations by paying for items with the Disneyland app. All eligible discounts will be automatically applied. Traditional checkout services will also be available, though many locations are cashless. All merchandise is subject to availability and inventory may sell out. The number of items per purchase will be limited.

The full lineup for D23: The Ultimate Fan Experience was announced on July 12. The event has already sold out, and guests have until July 19, 2024, to reserve spots for experiences and panels. All D23 members can enter the D23: The Ultimate Disney sweepstakes now through August 11, 2024, with the chance to win vacation packages and other experiences.

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