Disney has partnered with Bath & Body Works to create a new line of fragrances inspired by the Disney Princesses.
Disney Princess Collection from Bath & Body Works
The new fragrance collection is called “The Enchanting Collection” and will “celebrate the Disney Princess characters through the power of fragrance.”
The collection will launch in stores and online on February 16, 2025. It will feature six all-new fragrances inspired by Ariel, Belle, Cinderella, Jasmine, Moana, and Tiana. There will be 85 products in total, making this new collection Bath & Body Works’ most extensive collaboration collection yet.
This is a special moment for Bath & Body Works customers and Disney fans alike as we look to deepen the fandom for these fairytales in our most enchanting collaboration yet.
Scent has the power to transform our thoughts, feelings and emotions and we’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance. As we continue the momentum of successful brand partnerships, we’re committed to creating even more meaningful ways to reach and engage consumers and position Bath & Body Works at the center of culture and innovation.
Maurice Cooper, Chief Customer Officer at Bath & Body Works
The Enchanting Collection will include various products such as fine fragrance mist, body wash and lotion, lip gloss, candles, hand soap, and hand sanitizer. It will also include decorative accessories representing icons of each Disney Princess. Prices for the products will range from $1.95 to $99.95.
The Disney Princess Collection by Bath & Body Works stands apart through the distinctive qualities of each Princess, with Bath & Body Works uniquely crafting fragrances that embody their individual stories and empower fans to embrace their own inner princes.
This collaboration exemplifies how Disney weaves its princess magic into beloved national brands, delivering fresh products that delight both existing and new customers while maintaining consumer relevance.
Liz Shortreed, Senior Vice President of North America & Global Softlines at Disney
Each fragrance was created to reflect the essence of each Disney Princess, capturing their unique personalities and qualities, allowing fans to choose the scent that best resonates with them.
The Fragrances
Cinderella’s kindness is portrayed through blending gardenia, musk, and amber. Tiana’s can-do attitude is displayed with notes of water lily, amber, and wood. Jasmine’s adventurous spirit is shown with jasmine, currants, and woods.
Belle’s sincerity is expressed with rose, buttercup, and whipped vanilla. Moana’s determined spirit is conveyed with a combination of green palms, plumeria, and coconut. Ariel’s inquisitive nature is showcased with fresh notes of sea salt, citrus, and coral waters.
Bath & Body Works rewards program members will receive early access to shop the collection online and in the Bath & Body Works app on February 11 and 12.
Which Disney princess collection are you most excited about? Let us know in the comments!
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When the CFO says we are working “hard” to reduce cost specifically what does that mean. All they mention are promotions and not what they’re doing to reduce cost. Would be helpful to understand steps they’re taking to actually reduce cost not just discount inflated prices to begin with.