New Hello Kitty and Friends merchandise has arrived at Universal Orlando Resort to celebrate the Lunar New Year. We first discovered these items at the Universal Studios Store in CityWalk.
Button Set – $10

As the 2025 Lunar New Year celebrates the year of the snake, this four-pack button set features Hello Kitty and her friends with cartoon snakes that wear a red bow. The first button depicts Hello Kitty with her name at the top of the first button. The second button features Kuromi, the third showcases My Melody, and the last one has Cinnamoroll.
Magnet – $10

Hello Kitty and her friends Pompom Purin, My Melody, Cinnamoroll, Keroppi, and Kuromi are featured across this magnet along with a snake and the Chinese Fu symbol at the center. “Hello Kitty and Friends” is written at the top in red and gold text with “Universal Studios” in the same font at the bottom of the magnet. Red and yellow fireworks are depicted above the characters.
Ornament – $12

Another piece of Lunar New Year merchandise we found was this ornament. It’s diamond-shaped with gold-colored accents and a red ribbon that attaches at the top. “Hello Kitty and Friends” is displayed across a red and gold banner at the center.
Die Cut Magnet – $12

This die-cut magnet features the same design as the ornament above, showcasing Hello Kitty along with the snake and her friends.
Keychain – $12

This keychain has “Hello Kitty” printed in gold text on red fabric. A charm of Hello Kitty wearing her signature red bow is attached to a gold-toned ring on the keychain.
What do you think of the new Hello Kitty and Friends Lunar New Year merchandise? Let us know in the comments!
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