Walt Disney Birthplace Launches Reimagined Website With Uncle Jake Media

Shannen Ace

A wooden plaque at the Walt Disney Birthplace reads, "It all started here..." with a Walt Disney quote and "Chicago, 1901" below.

Walt Disney Birthplace Launches Reimagined Website With Uncle Jake Media

The Walt Disney Birthplace partnered with creative agency Uncle Jake Media to redesign their website as a “visually rich and intuitive experience”.

The Walt Disney Birthplace Website

A wooden plaque at the Walt Disney Birthplace reads, "It all started here..." with a Walt Disney quote and "Chicago, 1901" below.

The reimagined website — thewaltdisneybirthplace.org — “focuses on improving the user experience in meaningful ways,” including simplified navigation, interactive features, and a mobile-responsive design.

Located in Chicago, Illinois, The Walt Disney Birthplace is the home where Walt Disney and Roy Disney were born.

Rooted in the powerful truth that “It all started with a house,” the site honors the original home built by Elias Disney. It is a place where two visionary brothers first opened their eyes and where the seeds of an extraordinary creative legacy were planted.

The Walt Disney Birthplace press release

On the website, users can learn about the house’s history and restoration, plan their visit, make donations, and check out current programming and events. The Walt Disney Birthplace is currently hosting a donation campaign to win a Walt Disney World vacation.

We approached this project as a foundation for something even bigger. Walt’s legacy is about curiosity and always asking what comes next. This new site helps tell that story in powerful, accessible ways while supporting the Birthplace’s mission.

Donald Freeman, Co-Founder of Uncle Jake Media and Director of Operations

The Walt Disney Birthplace will soon launch a new merchandise collection available online and on-site. A tour-exclusive line is in the works. The Birthplace began offering tours in 2023.

Also coming soon is a lineup of educational events and community initiatives “focused on creativity, confidence, and empowering the next generation of dreamers.”

The Walt Disney Birthplace stands as a bright beginning — a spark that continues to shine through everything we do. This new site reflects our mission to inspire children, families, and communities to dream big, create fearlessly, and build boldly.

Dina Benadon, Founder and Co-Owner of The Walt Disney Birthplace

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