Disney and Amazon have struck a deal to expand their advertising partnership on streaming services.
Disney+ and Amazon Advertising Deal
Disney’s Real-Time Ad Exchange and Amazon’s Demand Side Platform division are teaming up to give more advertisers access to the content of Disney+, Hulu, and ESPN+. The advertisers, using Amazon’s DSP, will have improved tools for targeting viewers with ads they might be interested in. For example, a pet food supplier could better target viewers who are buying pet food on Amazon and watching Disney+ shows.
“By building a direct path connecting Amazon’s commerce insights to the full scale of Disney’s streaming ecosystem, we’re enabling greater accessibility to inventory and audience signals that translate into meaningful results for advertisers leveraging Amazon DSP,” said Matt Barnes, VP of Programmatic Sales, Disney Advertising. “Disney has been on a decades-long journey to unlock data and insights that reflect how our audiences watch and engage with our content. That knowledge has helped us move the needle for our clients and deliver better results — and this integration raises the bar for the wider industry.”
“By connecting Disney’s premium content with Amazon’s deep consumer understanding, we’re creating advertising that works better for everyone— brands reach the right audiences, publishers maximize their inventory value, and viewers see more relevant ads,” said Kelly MacLean, VP of Amazon DSP at Amazon Ads.
The new integration will launch in Q3 2025 and will include international advertising clients in the United Kingdom, France, Germany, Italy, Portugal, Spain, Switzerland, and Turkey.
For the latest Disney Parks news and info, follow WDW News Today on Twitter, Facebook, and Instagram.
Source: The Hollywood Reporter