Ride the movies with a new UOAP merchandise collection featuring the original Universal Studios Florida billboards.
UOAP Billboard Collection
The collection is available at the UOAP Lounge in Universal Islands of Adventure. Everything is automatically discounted for Passholders. The collection was released on August 15, the first day of Passholder Appreciation Days.
White Tank Top – $27
This first tank top is white. The collection’s key art is across the chest. It includes the park’s original tagline: “See the stars. Ride the movies.”


Around the tagline are Polaroid-style images of retro Universal billboards. The King Kong billboard, with the giant ape grabbing a tram as seen in the defunct Kongfrontation attraction, takes up two Polaroids. Another picture features the shark from the Jaws Ride with water and flames around it.
The DeLorean full of guests flies through one picture, alongside another featuring the Back to the Future the Ride logo. E.T. appears to peek over two Polaroids, one featuring the neon Universal Studios marquee, the other with the “UOAP Passholder” logo. Scrawled on the white border of the last Polaroid is “Summer 1990,” the opening year of Universal Studios Florida.
The “UOAP Passholder” logo is also on the bank of the tank in a blue-green gradient. The Universal globe is inside the “O.”
Green Tank Top – $33


Similar artwork is on this green tee, but without the tagline or the Back to the Future the Ride logo. Instead, the Polaroids are closer together.
T-Shirt – $30


This T-shirt is light blue. The UOAP Polaroid image is on the left chest, with E.T.’s glowing finger reaching over it and “Summer 1990” on the border.
The full artwork with the “Ride the movies” tagline and all the Polaroids is on the back of the tee.
Jacket – $60


This bomber-style jacket is shiny green with a ribbed neck, cuffs, and hem. It zips up and has two pockets. “UOAP Passholder” is on the left chest in a blue-white gradient with a starry design. The Universal Orlando Resort globe logo is in the “O.”
Taking up the full back is the key art with the “Ride the movies” tagline.
Die-Cut Magnet – $11
The magnet is the UOAP Polaroid image with E.T.’s hand and “Summer 1990.”
Ornament – $18


One side of this ornament features the UOAP Polaroid design. It has a 3D effect, with “UOAP Passholder” appearing to pop out of the background. On the other side of the ornament are four of the other Polaroids representing Kongfrontation, Jaws, Back to the Future the Ride, and E.T. Adventure. In the center is “See the stars. Ride the movies.”
Recycled Crossbody Bag – $40
This crossbody bag is gray with the UOAP Polaroid design on the front. The Polaroid is on a small slip pocket with a strap that snaps over it. The bag is made out of recycled water bottles.


It has an adjustable strap.
Poster – $20
The poster features the key art without the tagline. The background is blue with white dots for stars.
Tumbler – $25



The Polaroids are arranged against a blue background wrapping around this tumbler. It has a silver base and rim.


Down one side is “See the stars. Ride the movies.” The lid is transparent.
What do you think of this new collection? If you’re a UOAP, will you be buying any of these nostalgic items? Let us know which ones in the comments below and on social media.
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