Mars and The Walt Disney Company announced a super new partnership. M&M’s and Marvel will officially team up for a collaboration this year, including limited-edition collectible packs featuring the Marvel super heroes as M&M’s.
M&M’s and Marvel
Starting this month, the campaign will launch across worldwide markets. It will include digital content, experiences, prizes, merchandise, and seven limited-edition collectible packs featuring M&M’s and Marvel crossovers. Some of the crossovers will include Yellow as Wolverine, Red as Deadpool, Blue as Daredevil, Purple as Elektra, Green as She-Hulk, Brown as Yelena, and Orange as Red Guardian.
“At Mars, our global relationship with Disney has always been rooted in a shared belief in the power of fun and creating meaningful moments of connection,” said chief brand officer of Mars Snacking Rankin Carroll in a release. “M&M’S and Marvel fans share a passion for characters and storytelling. This phase of our collaboration combines the best of both brands to deliver immersive experiences, content, and new ways for fans to engage. By leading with what our consumers love, we’re inspiring fun, fandom, and connection in a way only our two brands can.”
Some of the content viewers can expect are audition videos in which the Spokescandies try out for their favorite Marvel roles. The collaboration releases will continue throughout 2026.
“We have a wonderful long-term relationship with Mars that enables us to come together in exciting ways,” senior vice president of alliances marketing & creative at The Walt Disney Company Mindy Hamilton said in a release. “The Marvel Universe has built a rich legacy through iconic storytelling, resonating with generations of fans, and it was fun to imagine what could happen if M&M’S Spokescandies were part of that fandom, too. The result is an engaging global campaign that honors fans of both brands, celebrating moments of connection and fun!”
Are you excited for this new collaboration? Let us know in the comments or on social media!
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