Disney and Formula 1 are continuing their multi-year “Fuel the Magic” collaboration with even more ways for fans to experience the thrill of racing through the storytelling and style of Mickey & Friends.
Fuel the Magic
Beginning this March at the Australian Grand Prix and kicking into high-gear at the Chinese Grand Prix, “Fuel the Magic” waves the green flag on a season-long journey across select race weekends with original content, immersive entertainment with racing super-fans Mickey Mouse and Minnie Mouse, and new global product drops inspired by racing culture and the energy of each host city.
Disney and WEBTOON Debut an Original Racing-Inspired Series
Disney and WEBTOON have teamed up to create “Mickey x F1 Racing to the Top!” – an original vertical comics series debuting during the Formula 1 Australian Grand Prix. The series will run exclusively on WEBTOON’s global platform, with new episodes dropping throughout the 2026 race season in sync with each race weekend.
Designed for a new generation of fans, the series introduces fresh characters, themes, and high-stakes scenarios that blend the creativity and imagination of Mickey & Friends with the drama and teamwork of elite racing.
In this all-new adventure, Mickey Mouse, Minnie Mouse, Donald Duck, and Goofy rally together to help a racing team in crisis, proving that friendship and collaboration are always the winning strategy.
Chinese Grand Prix
“Fuel the Magic” kicks off at the Formula 1 Chinese Grand Prix from March 13–15, with select races throughout the season featuring Disney and Formula 1 activations.
- “Fuel the Magic” fanzone retail pop-ups featuring new branded merchandise inspired by each host city
- Race-specific pieces and a core Disney x Formula 1 collection available at the F1 Hub and Grand Prix Plaza, as well as online at F1.com and the Amazon F1 Store (U.S. only)
- Special Disney entertainment moments, including seeing Mickey & Friends sporting their Formula 1 fandom in a stylish new way
First Look of Gentle Monster’s 2026 Circuit Collection
Gentle Monster will introduce the 2026 Circuit Collection, a global eyewear collaboration with Disney and Formula 1 that reimagines the structural language of F1 cars through a bold, fashion-forward lens. The collection includes 8 styles made with lightweight materials for enhanced practicality, including three designs inspired by Disney’s Mickey and Friends.
The launch will also include immersive pop-up experiences in Seoul and Shanghai, where you can stay tuned to DisneyStyle to see a monumental Mickey Mouse sculpture stand alongside an F1 car, bringing the high-energy spirit of “Fuel the Magic” to life in spectacular style.
Following the debut of the first Disney x Formula 1 collection in Las Vegas last year, Disney Store will introduce additional releases, beginning with a Mickey Mouse plush in a Formula 1 uniform, launching exclusively in Australia in time for the Australian Grand Prix, with a global roll-out planned later this year.
New collaborations across apparel, accessories, collectibles, plush, and more will offer a distinct interpretation of racing culture through the lens of Mickey & Friends. Take a look below:
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