Levi’s first Super Bowl ad in over 20 years focused on denim-clad behinds, including that of the rootinest tootinest cowboy in the wild wild West.
Woody Appears in Levi’s ‘Backstory’ Super Bowl Ad
Woody’s backside, with a visible red Levi’s tag, appears early in the spot, which is titled “Backstory” and is set to James Brown’s song “Get Up Offa That Thing.” The ad is Levi’s first Super Bowl commercial in over 20 years.
The official Toy Story X account also shared the moment:
There’s a great story behind every original.
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