This post contains sponsored content from Be Our Guest Vacations. Help support WDWNT by using the links in this article to book your next resort stay with our sponsors, Be Our Guest Vacations.

During the Academy Awards on March 15, Disney Cruise Line released a heartwarming advertisement centered on the magic of family traditions and memories during a Disney vacation.

“Midnight Magic” Ad

In the advertisement, we see a father and son meandering on a Disney Cruise Line ship late at night. As it continues on, the baby grows up, and the tradition continues as the theme from Up plays softly in the background. We see them transition from childhood into adulthood and, eventually, into grandparenthood.

“Disney has brought families closer together for generations,” said Asad Ayaz, chief marketing and brand officer of The Walt Disney Company, in a release. “This campaign embodies what guests tell us time and again: that the Disney experiences they cherish most are the ones spent with the people they love. We’re grateful to make that kind of Disney magic a reality.”

While the ad highlights the experiences of this one family, it is meant to represent the myriad experiences of many families that experience a Disney vacation together. The overall theme is that of building family traditions, even in the stillness of the night.

Disney Cruise Line is in the process of a large expansion with five new ships on the horizon by 2031. At that time, with those new ships, the fleet will include 13 ships worldwide. This includes the recent launch of Disney Destiny in Fort Lauderdale, Florida, and the debut of the cruise line’s first ship in Asia, the Disney Adventure in Singapore, which just completed its maiden voyage.

Watch the commercial for yourself below:

Did you watch the ad? Let us know on social media!

Are you looking to book a Walt Disney World Vacation? We have a way that you can go on a Disney vacation for the best price possible, with help from Disney experts. Plus, it’s 100% FREE. Our friends at Be Our Guest Vacations are Disney pros and will create the most magical trip for you at the best price possible. Click here to begin planning. You will soon be on your way to Magic Kingdom, Disney’s Animal Kingdom, Disney’s Hollywood Studios, and EPCOT, with the perfectly planned itinerary!

For the latest Disney Parks news and info, follow WDW News Today on Twitter, Facebook, and Instagram.