Disney Branded Television, Disney’s division focused on TV aimed at kids and families, is changing its name to Disney Kids & Family.

Disney Branded Television Becomes Disney Kids & Family

Debra OConnell, who recently stepped into the new role of chairman of Disney Entertainment Television, and Ayo Davis, president of the division, announced the name change following a review by OConnell.

“Together, we have built enduring franchises beloved by kids and families around the world,” the pair wrote in a memo to creative partners. “Our new name better reflects the creativity, ambition and storytelling we’re known for, while bringing greater clarity to the creative community about who we are and what we create.”

They added, “While our name is changing, our commitment to great storytelling – and to all of you – remains exactly the same.”

Disney Kids & Family includes content for Disney+, Disney Jr., Disney Channel, and digital platforms. IPs included Mickey Mouse Clubhouse, Descendants, Percy Jackson and the Olympians, Vampirina, Sofia the First: Royal Magic, Phineas & Ferb, ZOMBIES, Camp Rock, and much more. The division also distributes the global phenomenon Bluey for the American audience.

Disney Branded Television was created in 2020 under Gary Marsh’s leadership. Davis became president in 2021.

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