Disney Advertising is launching ESPN Fan House, a new entertainment hub aiming to reach more fans with interactive connect.
ESPN Fan House
Powered by Flowcode, ESPN Fan House will feature live polls, trivia, sweepstakes, merchandise, and brand integrations for fans at home, at on-site events, or engaging across social and digital platforms. The hub acts as a “frictionless entry point, giving fans a deeper connection to the broader ESPN ecosystem.”
For advertisers, ESPN Fan House unlocks a new class of participation-based sponsorship, delivers exclusive offers and rewards directly to fans via digital wallet, enables sponsorship integrations built around fan interests and engagement, and extends branded sponsorships from the hub into the ESPN app.
Publicis Sports will be the first agency to pilot the new initiative.
“As fans increasingly expect connected experiences, we’re creating new ways to bring them closer to the moments they care about most,” said Rita Ferro, President, Global Advertising, The Walt Disney Company. “The scale and frequency of college football creates an unmatched platform for sustained fan connections — each game week is a new opportunity to deepen that relationship. ESPN Fan House gives fans more ways to engage with ESPN while giving brands a direct connection to those moments.”
“Live sports are among the very few things that remain AI-proof, and fans are craving deeper connections to the moments that matter,” said Suzy Deering, CEO, Publicis Sports. “Having a solution like ESPN Fan House helps brands reach fans in those moments and provides an opportunity for deeper engagement, impact and measurement. When combined with our extensive portfolio of solutions and insights from our unique fan graph, it enables us to better help our clients grow fan engagement and maximize their sports investments.”
“ESPN is the home of college football and serves the most passionate fan communities in the world,” said Tim Armstrong, Co-Founder and CEO, Flowcode. “ESPN Fan House powered by Flowcode technology seamlessly connects the fan to the brand and the brand to the fan in a dynamic environment tied to the highest moments of fan engagement.”
ESPN Fan House is expected to launch with college football this August.
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