Disney, along with the New York Times Co. and Adobe, has joined forces to create an AI responsibility coalition.
The Alliance for Responsible Innovation in Arts & Media
In an exclusive from Deadline, the formation of The Alliance for Responsible Innovation in the Arts & Media (ARIAM) was announced this morning, June 15. The Los Angeles-based coalition was first launched by Disney, the NYT, and Adobe, but has several members already. Some of its members, besides the founding ones, include the BBC, Cambridge University Press & Assessment, Condé Nast, and Wiley.
The coalition’s mission statement from its website reads:
We work across the content and tech sectors advocating for responsibility-by-design legal and policy frameworks that are underpinned by fair and robust liability regimes.
We firmly believe that this will ensure that AI achieves it’s potential on a long-lasting foundation that also protects consumers (particularly children), society, culture, democratic values, and creators.
Victoria Furniss, formerly of Netflix, will lead ARIAM. Furniss is the CEO and co-founder of The Birdella Group, a consulting firm that deals with AI, intellectual property, and public policy.
“ARIAM’s goal is not to slow AI down but to ensure it is able to sustain the broader ecosystems long term,” Furniss said in a statement, via Deadline. “ARIAM is a first-of-its-kind cross content sector coalition seeking to ensure that AI supports human creativity, respects the rule of law, and safeguards consumers. AI developers have a genuine opportunity to ensure that creativity and innovation both flourish.”
John Carr, OBE, a member of the Executive Board of the UK Council on Child Internet Safety, also noted: “For years, parents, teachers and children have relied on well-known characters, media, and educational materials as safe, dependable guides or sources of entertainment. The irresponsible development and use of AI have allowed these to be hijacked and distorted, turning them into agents of harm. Responsible-by-design development and use of AI tools must be at the heart of the way forward. Parents, teachers and children need to be able to trust again”.
Per the coalition’s website, there are three foundational pillars they ascribe to:
- 1. AI tools offer creative opportunities
- For creators, publishers, and media companies AI can add significant value to, and open new avenues for, the human-centric content creation process.
- 2. We believe in AI’s promise, when it’s done right
- AI’s success depends on how thoughtfully it’s integrated into creative and cultural ecosystems. Done right, it can strengthen copyright, reward talent, entertain and educate consumers, and empower content companies worldwide.
- 3. Successful adoption of innovation needs alignment
- Current frameworks are fragmented and reactive, forcing companies to choose between innovation & protection. It’s time to build alignment and find solutions so AI and the creative economy can advance together.
To learn more about ARIAM’s work, check out their website.
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