The Kraft Heinz Company and The Walt Disney Company announced a long-term, multi-year partnership that will bring Kraft Heinz products to Disneyland Resort, Walt Disney World, and Disney Cruise Line sailings in North America.
Kraft Heinz x Disney
Ten Kraft Heinz brands — including HEINZ, Philadelphia, and Kraft Mac & Cheese — will be part of new menu offerings and dining experiences at hundreds of Disney dining locations from Main Street, U.S.A. to Star Wars: Galaxy’s Edge. The parks will get new HEINZ condiment stations and custom-designed equipment.
The partnership also opens up opportunities for integrated marketing campaigns and digital content across Disney media platforms.
The alliance officially launches this summer with activations and experiences rolling out across the parks and cruise line. Plus, HEINZ’s Sauce Vault debuts at D23: The Ultimate Disney Fan Event, where attendees will get an early look at specialty sauces and new flavor concepts.
“Kraft Heinz and Disney are two companies that are woven into the fabric of family life,” said Nicolas Amaya, President of North America at Kraft Heinz Company. “For generations, families have grown up with our brands side by side—watching Disney favorites with a bowl of Kraft Mac & Cheese or reaching for HEINZ at the table. This alliance is about showing up together in the moments that matter most—whether at the parks or at home—to deliver elevated experiences and storytelling that turn everyday meals into memories that last a lifetime.”
“Disney Corporate Alliances is focused on working with iconic brands with shared values to create meaningful experiences that bring families closer to the stories and places they love,” said Becca Vodnoy, Senior Vice President of Corporate Alliances at The Walt Disney Company. “The collaboration with Kraft Heinz is the perfect demonstration of another brand that understands how families connect through everyday moments, and together we will build creative experiences for our consumers across our destinations, platforms, and fan touchpoints.”
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