Walt Disney Imagineering shop Mickey’s of Glendale will debut the parks-inspired brand Disney .YNSD at D23: The Ultimate Disney Fan Event 2026.

Disney .YNSD

The new lifestyle brand “takes a design-first approach, using materials, textures, silhouettes, and construction details to carry the story.” The name .YNSD is a reference to Yensid, which is Disney backwards and the name of the sorcerer in the “Sorcerer’s Apprentice” segment of Fantasia.

Collection 1: The Debut Collection

The first .YNSD collection establishes the brand’s design language through clean silhouettes, modern essentials, and a fresh perspective on Disney-inspired apparel.

Across tees, crewnecks, outerwear, and accessories, the focus is on craftsmanship, versatility, and understated design. Tonal graphics, embroidered details, custom trims, and utility-inspired accents create pieces that move naturally from a creative workspace into the everyday world beyond it.

Curiosity is rewarded throughout the collection. Custom patches, specialty finishes, and photochromic inks reveal graphics when exposed to sunlight, while other references are integrated quietly into the construction rather than placed front and center.

Together, these pieces establish the foundation of .YNSD: a design language rooted in discovery, detail, and a different way to wear Disney.

Collection 2: Inspired by Haunted Mansion Parlor

The second .YNSD collection draws from the rich atmosphere and intricate design language of Haunted Mansion Parlor aboard the Disney Treasure and Disney Destiny.

Rather than reproducing familiar characters or attraction iconography, the collection looks deeper—to the details that give the space its identity. Victorian textiles, layered patterns, ornate flourishes, and hidden motifs are reinterpreted across apparel, accessories, and lifestyle pieces.

At the center of the collection is a custom pattern inspired by the textiles and decorative details found throughout Haunted Mansion Parlor. Appearing across a variety of items, it becomes a unifying thread—and a story surface of its own.

Look closely and you will find ghostly imagery concealed within floral arrangements, subtle symbols worked into the artwork, and references drawn from the atmosphere of the space itself. Like Haunted Mansion Parlor, the collection is designed to keep revealing new details the longer you spend with it.

These collections join the Mickey’s of Glendale Color Block Collection also coming to D23. The event is August 14 – 16.

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