UPDATE: In less than 3 hours, it appears that all available dates in the month of September have been booked by Passholders.
Passholder Play Time is now open for reservations on every Tuesday through Saturday in September. Passholders must receive an email invitation in order to sign up. Apparently not all passholders are receiving the email at the same time today, in what we assume is an effort to spread out the signups so as to not overload the servers. But we have the secret link for you! Just GO HERE to log in to your Disney passholder account. Once you log in, it should automatically forward you to the signup page, but if not, click THIS LINK after you have signed in.
The benefit is only available to Gold, Platinum, Platinum Plus, and Premier Passholders. Two time slots are available, 7:00-8:00 AM or 8:00-9:00 AM, on each day. It is not clear whether those that are in the land for the early time slot will be forced to leave the park at 8:00 AM, but we would assume wristbands will be given out and that guests in the early contingent will not be permitted to enter ride queues after 8:00 AM. Whether they will be escorted out of the park or allowed to remain in the park until normal opening time is unknown at this point. If the early guests are allowed to remain in the park, they would theoretically be first in line for another ride once the official opening time of 9:00 AM comes around.
The server is very busy right now and giving many guests problems booking the free offer. 
Is it email specific or is there a link? I never get emails from them…
Only thing available was 7 am Tues thru Friday. Not fair
How is it “not fair”? Because you were inconvenienced, it means the program was designed without equity? How about considering it is not fair that passholders get this special time when other people can’t access the park at all? Or that passholders will be able to just stroll up to the rides to ride them when people who go on vacation won’t be able to go on them without spending the entire day standing in line?
The passholder program in its essence is unfair. It creates an environment of inequality, and offers preferential treatment to those paying for the pass. That is what it is designed to do.
If you are a passholder, you had the same availability. You didn’t get there fast enough. Not unfair.
Life isn’t fair. And if you are complaining about the passholder program not being fair you must not be one. It took me over 50 years to be able to go to Disney. The passholder program is the only way I can go. I would never have seen the email until after 5 pm if I hadn’t left work sick. I’m sure other people were disgruntled that they had to wait in a queue and missed out on times. But I will get there evidently. Would it have been cool to go during one of these special times yes it would have. But it didn’t work out. Oh well. It was the first time I had gotten any kind of email like that. I work Monday thru Friday and live over and hour away. Not conducive to going at those times. You want to call someone out for whining Would you like some cheese and crackers with your whine. You don’t know me and I don’t know you and if I want to have a brief moment after a horrid day and think something isn’t fair then I can. So leave me alone
I wanted 7, but had to settle for 8. I got one at least. I thought I was being quick! Some dates were gone all together.
I meant I wanted 8 but had to settle for 7.
I’m glad you got one. I hope you have fun!