First Look Inside New Pura Vida Store at Disney Springs

As of today, October 5, the Pura Vida store is open at Disney Springs. We stopped by to check out the space and the merchandise being offered inside.

Pura Vida Store

In mid-September, a Reel shared by the Pura Vida Instagram account announced that a new store would be opening at Disney Sprin g s in 2024. Well, “later” in 2024 didn’t mean much later at all, as just three weeks after the post, the store is now open to the public.

It is located right next to Anthropologie in Town Center.

First look at the vibrant display of colorful bracelets at the Pura Vida Store in Disney Springs, arranged on a slat wall with baskets adorning a wooden counter below.

As expected, there are plenty of handmade bracelets and anklets to choose from in the store. One entire wall is dedicated to just those pieces of merchandise.

For those unfamiliar with the Pura Vida story, Griffin Thall and Paul Goodman founded the company in 2010 after being inspired by Cost Raican culture. That inspiration led to them bringing 400 hand-crafted bracelets back to the United States.

At the Pura Vida Store, get a First Look at our clothing display with t-shirts on wooden hangers. Featuring tropical and surf-themed designs, it includes a stack of shirts on a shelf above. Perfect for your next getaway or casual day out at Disney Springs!

While the company now sells millions of bracelets worldwide every year, it also sells plenty of other merchandise as well. Various long and short-sleeve Pura Vida shirts are available for purchase.

A display table at the vibrant Disney Springs features colorful hats and a rack of small boxes. Nearby, two people are partially visible, capturing the essence of a Pura Vida Store's first look experience.

Trucker hats are also on sale. Guests can also purchase trucker hat charm bars which they can add around the brim of their cap.

A delightful display of packaged jewelry charms sits on a wooden table at Disney Springs. With signs listing prices and a fantastic promotion: "Buy 3 Charms & Get 1 Free," this charming store offers the perfect opportunity to embrace the Pura Vida spirit.

Shoppers can also personalize charm bars to wear as necklaces or bracelets. Right now, Pura Vida is offering a buy three charms and get one free deal.

A display of layered silver necklaces featuring a heart pendant, a daisy, and various charms on a wooden stand offers a first look at the enchanting collection found at the Pura Vida Store.

The photo above shows a few of the many options guests have when personalizing their charm bar.

Five Puravida Harper charms on display at the Pura Vida Store in Disney Springs, each featuring a gold-colored letter (S, L, J, M, K) on white cards.

We didn’t make a charm bar, but we still took the time to put organize some charms.

First look at the elegant display of jewelry at the Pura Vida Store in Disney Springs, showcasing a beautifully organized array of bracelets, anklets, earrings, and rings on a pristine white slatwall.

The store also has an entire wall dedicated to necklaces, earrings, rings, and anklets.

A store display at the Pura Vida Store showcases an assortment of keychains and bracelets on hooks, offering visitors at Disney Springs a captivating first look. People stroll in the background, adding to the lively atmosphere.

The section in the above photo is labeled “charity.” Pura Vida will donate 5% of earnings from sales of these items to charities around the world. Since opening in 2010, Pura Vida has donated over $5 million to over 300 charities.

In the Pura Vida Store, a vibrant display of colorful gift card sets beckons with the label "The Perfect Gift for Any Occasion." As you take a first look, the array of designs and messages is sure to captivate any shopper visiting Disney Springs.

Pura Vida is also selling new “gifting collections.” These collections feature pre-picked jewelry for specific life moments. Some of the collections include “Besties for Life,” “Good Luck,” “Happy Birthday,” and “Protect Your Energy.”