A series of new Disneyland 70th anniversary merchandise was released on July 17, 2025 — the actual 70th anniversary date. This includes “I Was There” pins and tees, an ear hat, a Dooney & Bourke ear headband, and Magic Key-exclusive items.
Disneyland 70th Anniversary July 17 Merchandise
Ear Hat – $29.99
This is a black ear hat with a 70th anniversary logo patch on the front. The logo includes pink castle towers, a blue and purple “70,” and the Disneyland wordmark. The edge of the hat has a rainbow ombré trim.
The back of the hat and ears are solid black. The interior is black with an all-over pattern of the 70th anniversary logo, colorful pixie dust, and the faces of Mickey and friends.
The ear hat is available at Emporium, EngineEar Souvenirs, Pioneer Mercantile, Disney Showcase, The Star Trader, “it’s a small world” Toy Shop, Elias & Co., Seaside Souvenirs, Studio Store, Oswald’s, Trolley Treats, World of Disney, and Stor-E.
Dooney & Bourke Ear Headband – $198
The polyvinyl-coated cotton ears are white with an image of Minnie Mouse on the right ear and Mickey Mouse on the left ear. Both are in their 70th anniversary costumes with Sleeping Beauty Castle in a vibrant color scheme behind them.
As indicated inside the brown headband, it is covered in genuine leather. “Dooney & Bourke” and “Limited Release” are also stamped inside the band in gold lettering.
The bow is the same brown leather. A silver-tone “Dooney & Bourke 1975” embossed metal label is in the center of the bow.
On the backs of the ears are more Disneyland Resort icons: Space Mountain, Pixar Pal-A-Round, Carthay Circle Theater, and the Matterhorn. There are also colorful trees and pixie dust details.
“I Was There” T-Shirt – $39.99
This T-shirt is mint green with “I Was There!!!” embroidered at the top of the chest. Mickey, in his 70th anniversary costume, is pictured against a light blue Disneyland “D.” The date is printed below “I Was There,” and “Disneyland Resort 70” is embroidered at the bottom of the design. It comes in sizes S-3XL.
The shirt is available at Emporium, Disney Showcase, Elias & Co., and World of Disney.
Limited Release “I Was There” Pin – $24.99
This pin matches the tee with Mickey as a pin-on-pin element set against the “D” logo. “I Was There!!!” is across the top, above the date. “Disneyland Resort” and the 70th anniversary logo are at the bottom. The background is sparkly.
Tinker Bell & Sleeping Beauty Castle Jumbo Pin – $39.99
This jumbo pin comes in display packaging with a clear window. The pin itself is inspired by the introduction of the old Disneyland TV series (and subsequently the Walt Disney Pictures introduction). Tinker Bell is pictured above Sleeping Beauty Castle with her wand pointed down, creating a burst of pixie dust around the castle. “Disneyland Resort 70” is across the bottom of the pin.
Tink is a pin-on-pin element. The background has a sparkly finish. The packaging also features Disneyland 70 designs, including the logo in the corner.
Magic Key Exclusive July 17 Merchandise
Magic Key discounts apply on top of these prices. There is a Magic Key T-shirt bundle promotion where they are $30 each when you buy two.
“I Was There” Ringer Tee – $39.99
This Magic Key-exclusive shirt was initially released early. It’s white with a blue neck and blue cuffs. “I Was There!!!” is across the Disneyland “D” logo on the left chest. An image of Mickey with colorful rings around him and a blue background is on the back. “July 17th, 2025” is above the image with gold pixie dust. The 70th anniversary, Magic Key, and Disneyland Resort logos are below him. This comes in sizes S-3XL.
This shirt is available from Emporium, Disney Showcase, Disneyana, Elias & Co., Trolley Treats, Seaside Souvenirs, and World of Disney.
Limited Edition Pin – $24.99
The Magic Key exclusive pin has the 70th logo in the center as a pin-on-pin. Encircling it are images of Mickey, Goofy, Donald, Daisy, Pluto, and Minnie. The Magic Key and Disneyland Resort wordmarks are at the bottom. The background is light blue with sparkles.
Trading pins are available at Plaza Point Pin Cart, Pioneer Mercantile, The Star Trader, Westward Ho Trading Company, Pan-Pacific Pin Traders, Radiator Springs Curios, Trolley Treats, and Disney’s Pin Trader.
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