The Walt Disney Studios announced today the debut of an exclusive, cloud-based digital movie service, Disney Movies Anywhere – an iOS and Web experience that allows users to discover, purchase, manage and watch movies from Disney, Pixar and Marvel from home or away. iTunes will be the exclusive provider of the digital movies for the new service.

“Disney Movies Anywhere offers an exceptional consumer experience built around some of the most beloved and popular entertainment brands in the world,” said Alan Bergman, President, The Walt Disney Studios. “This unique technology underscores Disney’s commitment to meeting our consumers where they are with the content they want, and we’re thrilled to debut with iTunes, the #1 digital media retailer in the world.”

The debut of Disney Movies Anywhere coincides with the digital release of Disney’s Frozen, the recent hit film, and features Disney’s 400+ title digital library. For a limited time, users of Disney Movies Anywhere who activate their account and link it to their iTunes account will receive a free copy of  Disney-Pixar’s The Incredibles.

Disney, a trusted creator of entertainment experiences for the whole family, is committed to making it easy for users to expand their digital movie libraries. Disney Movies Anywhere provides a seamless and family-friendly experience,  unlocks digital content across platforms and devices, and enables access to user-owned Disney digital content and movies in the Disney Movies Anywhere system and through iTunes.

Disney Movies Anywhere features an easy-to-use interface, in which users can explore live-action and animated films from Disney, Pixar, and Marvel; watch exclusive content and bonus features; preview upcoming offerings; and more. Users can simply connect their iTunes account to their Disney Movies Anywhere account to begin filling their Disney digital movie locker and watch movies online and on their devices. Featuring simultaneous access on multiple devices, Disney Movies Anywhere enables users to stream and download Disney movies on their iPhone, iPad, and iPod touch and Apple TV (through iCloud or using AirPlay). Disney Movies Anywhere also functions as a streaming movie service when users log in to the website on their desktop or laptop computers (Mac or PC).

“Disney Movies Anywhere is an adaptable digital ecosystem designed to help consumers consolidate their Disney movie collections and enjoy them for years to come,” said Jamie Voris, Chief Technology Officer, The Walt Disney Studios. “The beauty of this technology is that it enables us to work with iTunes and future provider partners to ensure movie lovers have streamlined access to all of their favorite Disney titles no matter which device they are on. The intuitive layout of the website and app creates an easy and enjoyable browsing environment for the whole family.”

Since 2008, Disney has included codes in select DVD and Blu-ray products redeemable for digital copies of Disney, Pixar, and Marvel films.These codes can now be redeemed through Disney Movies Anywhere, and Digital Copy titles previously redeemed in Disney Movie Rewards or via iTunes will automatically be active in both Disney Movies Anywhere and iTunes once a user logs into Disney Movies Anywhere and links it to their iTunes account. And, for the first time, consumers can now earn Disney Movie Rewards points for their future digital purchases through Disney Movies Anywhere.

The Disney Movies Anywhere App is available for free from the App Store on iPhone, iPad and iPod touch or at www.appstore.com/disney. Signup is also available through the Disney Movies Anywhere website.

Bob Collins