Disney theme park experiences are all about immersion and bringing guests into a another world, but I’m not sure they have ever gone this far before…
An internal casting call for “proprietors” (basically the leaders of each land in Disney theme parks) has gone out at Walt Disney World for Pandora: The World of AVATAR at Disney’s Animal Kingdom:
“Pandora: The World of Avatar is committed to becoming the most immersive and engaging land in the history of The Walt Disney Company. Through unparalleled storytelling, place-making and attention to detail, this role will be critical in leading and inspiring our Cast as they set the standard by which all other experiences are measured.”
The more interesting part is the basic job qualifications for the role, which include a proficiency in a new language…
“Ability to understand, articulate and teach Na’vi and Pandora culture and its connection to the Disney’s Animal Kingdom brand”
“Willingness to learn a new language: learnnavi.org”
“Inspire, educate and hold Leaders and Cast accountable to be an active participant in an immersive experience”
“Develop and deliver a plan to premier Pandora: The World of Avatar as the most immersive experience ever accomplished”
Now, I’m not the biggest fan in the world of the AVATAR film, but this even sounds exciting to me. Could you imagine a theme park land that requires every cast member “living” in it to actually know and be a curator of the history and culture of the mythical realm they work in? Seems like the kind of storytelling you always hope for as a guest.
Regardless, the fact that this casting call has gone out also means that Pandora: The World of AVATAR can’t be that far way from finally being completed and that we are very likely well under a year away from the grand opening (or maybe even soft openings) for this new theme park land.