Disney is changing DisneyStore.com and retail Disney stores around the country in some big ways.
Starting today, DisneyStore.com is now shopDisney.com. This new commerce website takes what was DisneyStore.com and kicks it up a couple of notches, with tons of new ways to shop for all things Disney.
In an attempt to reach a wider audience, shoppers will now be able to find Disney Parks merchandise, as well as Disney-themed home decor, toys, co-branded products, fashion, and more. Essentially every outlet for purchasing Disney products has converged into one online store.
Retail Disney stores around the world are also about to receive some drastic changes. Disney stores will begin to be transformed to a more contemporary look, and begin offering a more diverse array of products, just like shopDisney.com.
Disney stores will also start integrating more activities for guests and interactions with Cast Members. Just like before, guests that arrive at the time the store opens will be able to partake in an Opening Celebration. In the back of the store screens will be replaced with newer LED displays where guests can watch the parade stream ‘LIVE from Disney Parks’ in the afternoon, and at night a digital fireworks display will be presented just before the store closes.
For now Disney is only prototyping these stores, but they have already opened two in California, one in Japan and China, and will have two more open in 2017 in Florida and Germany. Hopefully we will see these stores start to grow and expand in 2018 and beyond.